PROJECT

aeru

Ƙira da haɓaka samfur don alamar sana'ar gargajiya da ke nufin yara masu shekaru 0-6. An ƙirƙiri sabon kasuwa don masana'antu na gargajiya kuma an karɓi lambobin yabo da yawa, ciki har da lambar yabo ta Good Design Award.

HOW

Alamar masana'antu na gargajiya
da aka keɓe don
yara masu shekaru
0-6.

Mun fara ta hanyar tallafawa 'yan kasuwa na zamantakewa na alamomin sana'a na gargajiya tun farkon kafa wanda ake kira "aeru," alamar gargajiya don jarirai tsakanin shekaru 0 zuwa 6. Mun jagoranci dukkan alamar kasuwanci da kuma kayayyakin. Mun yi nufin babu wani sai abokan cinikinmu na nan gaba don su zama sanannun kuma su saba da waɗannan al'adun, waɗanda ake bayarwa tun kuruciya. Alamar tambarin da ke faɗaɗa wajen jan ɗigon Hinomaru yana nuna Japan ta gargajiya. Tsarin latice na da'ira, wanda ake cewa "Shippou" (dukiya bakwai), an tsara shi azaman tambari mai canzawa, yana haɗuwa a kusurwoyi daban-daban. Mun samar da wannan alamar tambari don bayyana kalmar "jituwa," haɗa al'adun Japan zuwa salon rayuwa na zamani.

NOSIGNER yana gudanar da yawancin tsarin kayayyaki da kantunan, yana haɗin gwiwa don haɓaka kayayyaki da yawa waɗanda ke fahimtar farin cikin yara ta hanyar masana'antu na gargajiya. Ta hanyar samar da kudade daga biyan kuɗin mallakar alamomin kasuwanci, mun iya gudanar da jagorancin dukkan alamar kasuwanci, wanda yawanci yana da wahala ga farawa na zamantakewa.

CLIENT VOICE

出逢いのきっかけは起業家のたまごが集まった会でした。すぐに意気投合し「美しいものを見に行こう！」と、会を抜け出し街へ繰り出したのが始まりでした。笑
創業時に作ったロゴが、なんとなくしっくり来ていませんでした。私の頭の中にあるイメージを描き切ってくださるデザイナーさんを探し続けていた中で、頭の中をわかってもらえそう！と直感で思い、英輔さんにお願いをすることにしました。
ロゴを複数作って一方的に提案をしてもらうという方法ではなく、私が和えるの思想とロゴのイメージを話し、その場で一緒に作り上げていくという方法で、今の和えるのロゴは誕生しました。最後に、私の大好きな七宝紋様を円の中にあしらって欲しいと伝え、「これだ！」としっくり来ました。とても懐かしいですね。

Haduwarmu ta farko ta kasance a wani taron 'yan kasuwa masu farawa. Nan da nan mun jitu kuma mun ce, "Bari mu je mu ga wani abu mai kyau!"—kuma mun fice daga taron don mu yi yawo a birnin tare. (dariya)

Alamar da muke da ita a lokacin kafa kamfaninmu ba ta taba ji daidai ba. Na ci gaba da neman mai zane wanda zai iya kama ainihin hoton da nake da shi a raina. Sa'an nan, na ji wani hankali cewa Eisuke-san na iya fahimtar abin da nake tunani—saboda haka na tambaye shi ya dauki aikin.

Maimakon in sa shi kawai ya kirkiri alamomi da yawa ya gabatar da su gefe guda, na raba masa falsafar Aeru da kuma ra'ayoyin da nake da su game da alamar. Tare, a wannan lokacin, mun hada kai mun kirkiri abin da ya zama alamar Aeru ta yau. A karshe, na tambaya ko zai iya shigar da tsarin shippo (dukiya bakwai) da na fi so a cikin da'irar—kuma lokacin da na gani, na yi tunani, "Wannan shi ne!" Ya ji daidai. Irin wannan tunawa mai daɗi.

aeru Co., Ltd. CEO
Rika Yajima

Kwano mai hana zubewa

Ta hanyar tsara lanƙwasa mai matakai biyu a cikin kwanon, hannun yaron ba zai iya zamewa ƙarƙashin kwanon ba, yana hana duk wani zubewa. Lanƙwasar ciki tana aiki sau biyu, tana iya yin tari tare da kwantena har ma daga wasu yankunan samarwa. An ƙera kwanonan domin mutum ya tattara jita-jita na yankuna daban-daban na samarwa na Japan.

Otani Pottery

Kofi mai hana zubewa

Mun tsara kofi mai ƙarfin riƙe don hana faɗuwa. Ba a haɗa hannun riƙewa ba domin yara su riƙe da ƙarfi da hannaye biyu da son rai. Har ila yau ƙaramin kofi ne kamar hidima ɗaya mai ƙunshe da siffar sauƙi, dacewa da jibgewa.

Kayan Gilashi na Ryukyu

Cokali mai sauƙin ɗibo

Mun ƙirƙira cokali mai hannu triangular don yara su riƙe cokali da ƙarfi, wanda aka gina da ɗan kusurwa zuwa farantin don sauƙin ɗaukar abinci.

Kwanon miya na farko

Kwanon miya na farko

Kwano da aka yi da Echizen lacquerware a karon farko. Mun bi diddigin ƙirar rayuwa a matsayin akwati miya na yara, da kuma kofi don abubuwan sha kamar shayi da kofi.

Almakashi masu aminci

Almakashi masu aminci

Mun yi almakashi da aka yi da itace mai taurin da ke da aminci ko da yaro ne zai yi amfani da shi. Ko da ka zaɓi yin amfani da takarda, za ka iya yankewa cikin sauƙi.

aeru baby robe set

Mun yi haɗin gwiwa da alamar gargajiya mai suna "aeru," wadda kayayyakinta na musamman ana yin su don yara masu shekaru 0-6. Mun tsara marufi don kayan kyauta na tufafi don jariri. Rigar sama, tawul, da safa guda biyu da aka rina da "Hon-aizome" (launin shuɗi na gargajiyar Japan) da aka nannade a kyau kamar kayan zaki masu kyau.

Tokushima Indigo rini

Rigon jarirai

Mun yi amfani da masana'anta na auduga na halitta don dacewa da tsaftar yaro. Taɓawa tana da laushi kuma cikakke ce ga fata mai laushi na yaro. Tare da sauƙin ƙirarsa, ana iya amfani da shi yadda ya kamata ga kowane nau'i na sutura.

ZIYARCI SHAFIN

Gadon futon na yara

Mun tsara futon don kare dumin jikin yaro, wanda ya bude sosai a wuya. Ana yin shi a hankali ɗaya-ɗaya da hannuwan masu sana'a na Kyoto.

ZIYARCI SHAFIN

aeru Meguro shop

Mun tsara sararin shagon "aeru Meguro," shagon farko da ake sarrafa kai tsaye na "aeru." Kankanin shago ne mai girman murabba'in mita 53.26, wanda aka tsara a kusa da babban rumbun da ake motsi wanda ke amsa sauye-sauye a lokacin yanayi da yanayin canje-canje. Rumbunan da ke da matakan takwas tare da tsayin daban-daban suna juyawa kamar fanfo da ke kewaye da wani wuri guda, kuma a zahiri, na iya zama tebur ko benci, yana canzawa bisa ga yanayin, sararin da ke cike da ayyukan sana'ar Jafan.

WHY

Don na haɗa sana'o'in
gargajiya na Japan da ke ɓacewa
zuwa da kuma don gaba.

Japan tana alfahari da samar da sana'o'in gwaninta na Japan waɗanda ƙwararrun masu sana'a na gargajiya ke ƙirawa. Tallace-tallacen masana'antun gargajiyarsu ya ragu da kashi 80% a cikin shekaru 40 da suka gabata.Tsufa na masu sana'a matsala ce ta zamantakewa, inda ake cewa ƙwararrun masu sana'a yanzu suna da shekaru kusan 80. Saboda wannan raguwar, akwai buƙatar horar da masu sana'a na tsara mai zuwa. Sana'o'in gargajiya na Japan suna cikin rikici, inda ake cewa za su ɓace a cikin shekaru 10 idan ba mu ɗauki mataki don gaba ba a yanzu.

Canje-canje a kimar samar da sana'o'in gargajiya da adadin ma'aikata

Kashi na gogewa a cikin siyan kayayyaki daga masana'antu na gida da na gargajiya

WILL

ZIYARCI SHAFIN

Fitila na bege
ga masana'antu na gargajiya,
a matsayin ɗaya daga cikin manyan
ƴan kasuwa na zamantakewa na Japan.

INFORMATION

What

aeru

When

2012

Client

aeru

Scope

Branding / Logo / CI Guideline / Packaging / Product / Business card / Promotional items / Concept Development / Space / Interior / Promotion Strategy Support / Motion logo

Award

[baby dish]
GDA Good Design Award(2013)
[baby robe set]
Kids Design Award: Special Jury Award
DFA Design for Asia Awards: Silver Award(2012)
[aeru cup]
GDA Good Design Award(2014)
[aeru Merguro Shop]
DSA Award
DFA Design for Asia Award: Silver Award(2015)

SDGs