PROJECT

PLOTTER

Odan-gaba kadai ya cimma kashi 70% na burin tallace-tallace na shekara.

HOW

Zuwa alamar kasuwanci ta
kayan aikin analog waɗanda
ke motsa ƙirƙira.

Mun yi aiki tare da ƙungiyar ci gaban Designphil akan alamar kasuwanci da ƙirar samfur don sabon alamar kasuwanci, "PLOTTER" — kalma da ke wakiltar "Planner, Organizer, da Imaginer." Mun sake ayyana mai tsara na sirri, wanda ko da yaushe ana amfani da shi don yin rikodin. Mun mai da wannan ya zama mafi kyawun kayan aikin analog, don ƙarfafa mutane su yi tunani da ƙirƙira game da makomar gaba. Ta hanyar rarraba ayyukan mai tsara na sirri, mun tsara takarda memo, littafin diary, ma'auni, da allo mai fari a matsayin abu da za a iya amfani da shi kadai. PLOTTER ya cimma wata hanya ta siye da kuma gogewar mai amfani da ya bambanta da na tsarin tsara gargajiya. Mun kafa sabon matsayi a matsayin "mafi kyawun alamar kayan aikin analog don haɓaka ƙirƙira.

A PLOTTER, rubutun da kayan ana riƙe da yanayi iri ɗaya da kwanakin ƙarni na 15 lokacin da bugu na rubutu ya shahara, yana haifar da yawan samarwa. Zamanin tsakiyar ƙarni shine lokacin da kayan aikin analog suka fi jan hankalin mutane. Mun isar da ainihin jan hankali na kayan aikin analog da gaske, kuma mun kasance masu kulawa da ƙira waɗanda ke tada kyawawan abubuwan tsarin tsara don masu son kayan rubutu.​​​​​​​

Sake Sabunta Cikakken Kayan Aiki a Matsayin Kayan Ƙirƙira

Ana iya ɗaukan wannan samfur kamar littafin rubutu, inda za a iya amfani da shafukan takarda mai ramuka 6 ko takarda mai cikakken bayanai daban-daban kamar yadda ake bukata, tare da faifan fari wanda zai iya buɗewa zuwa girman A4, mai kyau don tarurruka. Duk waɗannan kayan za a iya amfani da su kadai don gyara bayanai cikin sauƙi da kuma amfani da kayan aikin, ta hanyar saka su cikin ɗaure kamar yadda ake bukata.

Muna ba da nau'o'i daban-daban na cikakken kayan da ke tallafawa ƙirƙirar masu amfani: cikakken kayan tarihi da aka tsara sosai waɗanda ke ba da matsakaicin amfani a cikin iyakaceccen sarari da cikakken kayan haɗi kamar takardun sikeli na filastik tare da rage ma'auni, ma'aunin kusurwa, grid, girman rubutu, da teburan faɗin layi.

Alkalami mafi sauƙi na ƙarshe, yana neman mafi kyawun daidaiton tsakiyar nauyi

Don ainihin alkaluman ballpoint na PLOTTER da fensir na injiniya, mun koma ga tushen kayan rubutu, kuma mun fuskanci manufar alkalami don "zana layi daidai yadda ake so".

Tsarin knurling, wanda yawanci ana amfani da shi a wani yanki na alkalami, an tsara shi ya zama wani yanki na dukan alkalami. A lokaci guda, tsakiyar nauyin alkalami an sanya shi zuwa ga ƙarshen, yana samar da mafi kyawun riƙe wanda ya dace da kowace hanya idan aka riƙe. An cimma rubutu da mafi sauƙin amfani. Bugu da kari, ƙaramin clip an tsara shi ba kawai don sauƙin sakawa cikin riƙon alkalami na fata ba, har ma don haɗa takardun masu kauri tare, an tsara su su dace kamar kayan ado idan aka sanya su a aljihun kirji na kwat da wando.

Taswira duniya mara komai wacce ke kara tunani

Mun so mu gina mafi sauƙi kuma mafi kyawu taswira duniya. Mun haɗa kai da tsohuwar kamfanin kera taswirar duniya don yin wannan taswira ba tare da wani turawa ba. Taswira duniya ce mai farin launi tare da nauyin da aka gina a ciki wanda ke sa taswira duniya ta motsa kamar kayan wasa. Saman ya rufe da takarda mai karfi mai daɗi don rubutu, wanda ke ba ku damar rubuta wuraren da kuke son zuwa ko littafin tafiyar ku kai tsaye akan taswira duniya.

Jakar raga mai kyakkyawan amfani

Wannan jakar raga tana ba ka damar samun abin da ke cikinta nan take tare da tsarin lanƙwasa na ciki da ake amfani da shi don toka sigari masu ɗaukar hannu. Har ila yau tana da aljihu mai Layer biyu wanda zai ba ka damar tsara kayan da kake son nuna da kayan da kake son ɓoye cikin sauƙi. Har ila yau ta zo da zoben "D" da za a iya cire don rataye jakar. Mun bi diddigin mafi kyawun amfani da wannan samfur.

WHY

Menene darajar
kayan aikin analog a cikin
al'ummar dijital?

Masu shirya kansu na farko sun sauka a Japan a cikin 1985 a matsayin littafin sauƙi da ke haɗa kayan aiki kamar jadawalin aiki, littafin rubutu, akwatin alƙalami, da jakar, duka a cikin binder ɗaya, wanda kuma yana riƙe da matsayi a matsayin kayan da ya dace da 'yan kasuwa. A cikin 1990, shahara ta taso. Duk da haka, tare da yaduwar na'urorin dijital kamar wayoyin hannu, buƙatar masu shirya kansu ta tsaya a wuri. Sakamakon haka, yawan tallace-tallace na masana'antu ya faɗi. Designphil Inc. da aka sani da haɓaka alamar "Knox Brain" da ta fara tafkir da shaharar masu shirya kansu, ita ma tana cikin halin da ake buƙatar tsarin samun ci gaba.

Yayin da ake maye gurbin kayan aikin kasuwanci daban-daban da na'urorin dijital, mun tambayi ko kayan aikin analog kamar masu shirya kansu, sun zama marasa amfani ga ɗan adam a yau.

WILL

Zama alamar duniya
na kayan aikin da ke motsa kirkire-kirkire.

PLOTTER ya canza yadda ake siyan na'urorin tsarawa na sirri, yana ba da damar fitar da samfurin daga sashin sayar da na'urorin tsarawa na sirri na al'ada. Wannan ya kai kusan kashi 70% na manufar tallace-tallace na shekara ta hanyar oda ta farko kawai. Yanzu ya zama ɗaya daga cikin manyan alamomin sayar da na'urorin tsarawa na sirri a cikin Japan. Samar da cikakken kewayon kayan aikin analog waɗanda ke ƙarfafa tunani fiye da tsarin na'urorin tsarawa na sirri, muna ci gaba da faɗaɗa jerin samfuranmu a matsayin alamar da ta kasance mai aminci ga masu amfani da PLOTTER.​

INFORMATION
What
PLOTTER
When
2017
Where
Tokyo, Japan
Client
Scope
Branding / Branding stationary / Logo / CI Guideline / Packaging / Tagline / Copywriting / Promotion Strategy Support / Product / Promotional items / Pamphlet / Brand Book /
Award
  • iF Design Award(2020)
  • Good Design Award(2019)
  • DFA Design for Asia Awards (MERIT)(2018)
CREDIT
Art Direction
NOSIGNER (Eisuke Tachikawa)
Graphic Design
NOSIGNER (Eisuke Tachikawa, Toshiyuki Nakaie, Andraditya D.R.)
Product Designer (Ballpoint pen and Mechanical pencil)
NOSIGNER (Eisuke Tachikawa, Daichi Komatsu) & Designphil Inc.
Photo
Kaoru Yamada​​​​​​
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