PROJECT
SALA SUSU
Jagorar kirkire-kirkire ga SALA SUSU, alamar karfafa mata ta Cambodia. Samfuran da suka mayar da hankali kan tsaro da aiki sun samar da riba sau 5.
HOW
Mun tsara dangantaka tsakanin mai yin kaya da mai saya.

"SALA SUSU" da aka ƙaddamar da shi tare da Aikin Kamonohashi, alama ce ta kayan sawa da aka yi da hannu tare da manufar inganta ƙwarewar rayuwar mata Cambodian da kawo gamsuwa a rayuwarsu ta hanyar kera kayayyaki. Mun shiga cikin jagora, Mun ƙirƙiri wurin saduwa don haɓaka dangantaka tsakanin masu ƙira da masu saye. Mun taimaki masu ƙira su ƙera kayayyaki masu dacewa ga mata su ɗauka lokacin tafiya kuma mun tsara shagunan da ake gudanarwa kai tsaye a Siem Reap, Cambodia.



A Cambodia, lokacin da mutum ya yi tsalle na bangaskiya, zai yi kira da "Su Su!" ("Za ka iya yi!"). A cikin kalmar, mun haɗa siffar mace mai ƙarfi ta Cambodia wadda take rayuwa da kwarin gwiwa kowace rana. Don haka, mun ƙirƙiro sunan alamar "SALA SUSU" ta hanyar haɗa "SALA" da ke nufin "makaranta" da kalmar "SUSU." Kamar yadda sunan ya nuna, Masana'antar Al'umma ta SALASUSU tana aiki kusan kamar tsarin makaranta, inda suke koyan kowane irin fasahar rayuwa kamar dabarun yanke da dinka, ilimin harsuna, da kuma halayen kasuwanci. Da zarar sun kammala karatunsu, waɗannan fasahohin suna zama muhimmanci ga rayuwa mai dogaro da kai.


Duk ma'aikatan da ke aiki a taron bita da ke kusa da Siem Reap a Cambodia, kowannensu yana da tambarin sa na musamman. Ta hanyar barin alamar sunansu a kan duk alamun samfuran SALA SUSU, wannan tsarin yana ba masu saye damar sanin wanda ya kera samfurin da sauri, haka nan kuma yana nufin masu kera su sami jin alhakin aikinsu.
Kuna iya samun takarda wucewa kyauta mai kwaikwayon tikitin jirgin sama a kowace aljihu na samfurin. Wajen gabatar da wannan, tuk-tuk zai dauke ku daga Siem Reap, wanda ya shahara da wurinsa na Gargajiya ta Duniya "Angkor Wat," zuwa wani ƙauye mai nisan kilomita 35 daga ɗakin studio. Kamar yadda mai saye ke da damar yin godiya ga mai yin shi kai tsaye, wanda ke haifar da gina girman kai, ƙwazo, da karɓar baƙi a cikin kowane mai yin shi.









"3-Day Trip Tote" an tsara shi don hana yanayin da ba a so kamar sata. Akwai busa a hannun zipper don amfani da shi idan akwai wani hatsari. "Travel Sacoche" da ake sayar da shi daban zai iya amfani da shi ko dai a matsayin aljihu a cikin jakar tote (3-Day Trip Tote ko 1-Day Trip Tote) ko kuma a matsayin ƙaramar jaka ita kaɗai. Yana da kariya daga ruwa tare da mai riƙe kwalban ruwa, yana tallafawa tafiya mai wayo ga mata.



WHY
Don mata 'yan kasar Cambodia su rayu da 'yancin kai.
Mata da ke zaune a ƙauyukan karkara a Cambodia suna da iyakantaccen damar samun albarkatu da ilimi, wanda ke haifar da yawan kayyade yunkurin ci gaban zamantakewa. Bugu da ƙari, saboda talauci, har yanzu akwai gaskiyar da ke da wahala ga mata yayin da suke ci gaba da fuskantar fataucin mutane. Tun daga shekara ta 2002, ƙungiyar NPO / aikin Kamonohashi ta kasance tana ɗaukar mata a waɗannan yankunan karkara tana tallafa musu su rayu da kansu ta hanyar yin ta hanyar "Community Factory." Duk da haka, ribar samfuran bai kai maƙasudin ba, wanda ya haifar da sakamako maras dorewa.

WILL
Tsarin misali na inganta ci gaban al'umma ga matan Cambodia.
Mun sami riba sau biyar idan aka kwatanta da samfuran da aikin Kamonohashi ya samar a baya a cikin "Community Factory," tare da SALASUSU. Sakamakon haka, Kenta Aoki, mataimaki wakilin aikin Kamonohashi, ya ƙaddamar da sabuwar kamfani "SUSU" a watan Afrilun 2018. Gwamnatin Cambodia ta yaba sosai ga SALASUSU, inda SUSU a halin yanzu tana faɗaɗa ayyukanta ta hanyar haɗin gwiwa wajen ci gaban shirye-shiryen ci gaban mata a ƙasar.
A halin yanzu muna nazarin zuba jarin ƙirar zamantakewa a cikin ayyuka da yawa, mun fara da SALA SUSU. Irin waɗannan ayyukan sun haɗa da rattaba hannu kan kwangilar kuɗin shiga tare da abokan ciniki, domin kuɗin ƙira ya dogara da nasara. A matsayinmu na 'yan kasuwa na zamantakewa masu hangen nesa mai ƙarfi ga al'umma, irin wannan yarjejeniya tana nuna kuma tana haɗawa da falsafarmu ta hanyar zuba jari da farko daga ƙira.
INFORMATION
- What
- SALA SUSU
- When
- 2016
- Where
- Siem Reap, Cambodia
- Client
- International NGO Kamonohashi Project
- Scope
- Branding / Branding Strategy / Logo / CI Guideline / Packaging / Naming / Promotional items / Space / Promotion Strategy Support / Product Design
- SDGs
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Andraditya D.R.)
- Space Design
- NOSIGNER (Eisuke Tachikawa, Kunihiko Sato)
- Photograph
- Ayako Kimura









