PROJECT
BYAKU
An sabunta kadarorin al'adu a Nagano da Narai-juku a matsayin wuraren masauki. An kirkiro sabon tsarin yawon shakatawa da ke hada yankin da masu tafiya, wanda ya sami lambar yabo ta Michelin One-Key.
HOW
Masaukin baƙi da ke ba da gogewa 100 na musamman
na yankin.
Narai-juku, wanda yake a Shiojiri, lardin Nagano, wani garin saƙon gargajiya ne inda mutum zai iya samun yanayin gargajiyar zamanin Edo a rayuwa a zamanin yau. Tsawon kilomita 1 na gine-ginen katako na gargajiya ya zama wurin tarihin duniya na Japan kamar ba wani. Mun shiga cikin yin alama na babban wurin kwana tare da wurare masu haɗuwa kamar gidan abinci, masana'antar sake, mashaya, da sauran abubuwan jin daɗi a cikin wani muhimmin ginin al'ada da aka gyara a Narai-juku.
Narai-juku, wanda ya bunƙasa a matsayin garin saƙo na 34 na tashoshi 69 na hanyar Nakasendo, ya kasance cibiyar hulɗar ɗan adam da musayar kayayyaki da kasuwanci. Duk da haka, a shekarun baya-bayan nan, tare da raguwar yawan jama'a da raguwar yawon buɗe ido, ya zama babban ƙalubale don farfaɗo da yankin da kuma kawo wannan kyakkyawan yanayi zuwa gaba.
Idan aka yi la'akari da wannan mahallin, Kamfanin Takenaka da Birnin Shiojiri sun ƙaddamar da aikin ƙirƙirar wurin hadaddun ayyuka a cikin masana'antar sake da aka gyara wanda muhimmin dukiyar al'ada ce. Tsarin 47, wanda ya samar da wurin, ya tuntube mu don taimakawa wajen ci gaban alama.
VOICE
Ɗaya daga cikin lokutan da suka fi burgewa da na samu yayin aiki tare da Mista Tachikawa shi ne lokacin da muka sami hangen nesa na abin da muke son ƙirƙira, amma muka makale saboda ba mu iya yanke shawara kan sunan masaukin ba.
Bayan ziyartar wurin gyarawa a Narai-juku, muna kan hanyarmu ta komawa masaukinmu a Matsumoto. Mista Tachikawa ya yi shiru duk tsawon tafiyar, har sai da ba zato ba tsammani ya lura da alamar da ke kan hanya da ke cewa "〇〇-juku." Sannan ya ce, "A cikin harafin 宿 (shuku, ma'anar 'masauki'), za ka iya samun abubuwan 'gida,' 'mutum,' da 'ɗari.' Me zai sa ba mu kira shi BYAKU ba—ma'anar gidaje ɗari, mutane ɗari, da labarai ɗari?"
A daidai lokacin da ya faɗa hakan, ni da Miyaji, jagoran aikin, muka yi ihu na farin ciki, kuma a lokacin nan sunan BYAKU ya yanke. Wannan shi ne lokacin da ya bar mafi zurfin tasiri a kaina.
BYAKU yana nan don kiyaye dukiyoyin yankin, gabatar da su ga baƙi a mafi kyawun sifarsu, da ƙarfafa masu ziyara su zama masu son al'ummar. Burinmu shi ne haɓaka BYAKU zuwa masaukin da ya fi haɗin kai da yankinsa a duk Japan. Kuma muna fatan ci gaba da tafiya wannan tafiya tare da NOSIGNER a matsayin abokin hulɗarmu mai mahimmanci.
47PLANNING CO.,LTD
Kenji Suzuki
Mun dauki sha'awa a yadda harafin 宿 (masaukin baƙi) ya ƙunshi tushen kalmomin 宀 (rufin gida), 百 (ɗari), da 人 (mutum), don haka mun kafa manufarmu cewa mutane 100 za su iya haɗuwa ta wannan shafi, kuma ya dawwama shekaru 100 ko fiye a nan gaba.
Sunan BYAKU yana nuna ra'ayin "ɗaruruwan" mutanen da za su iya haɗuwa da yankin, da "ɗaruruwan" shekarun da muke fatan wannan gini zai dawwama.
A wani otal mai alfarma na yau da kullun, kwarewar baƙo tana keɓe a wurin kanta, don haka duk wani aiki a can ba ya gudana zuwa yankin; idan akwai komai, yana haifar da rabuwa tsakanin wurin gida da otal. Don haka mun ji yana da mahimmanci a yi da wannan wurin a matsayin cibiya mai haɗa baƙi da yankin. Bugu da ƙari, mun sanya samar da "kwarewa ɗari" na masauki a tsakiyar sadarwa game da yankin.
Daga nan muka ƙirƙira tarin katunan 100, waɗanda aka zaɓa tare da mutanen Narai-juku na gida, waɗanda ke nuna kwarewar 100 da mutum zai iya samu a nan. Ana ba wa baƙi katuna a wurare daban-daban a kusa da wurin, kamar gidan abinci da mashaya, suna samun kwarewa iri-iri na musamman waɗanda suke wuce masauki da kansu kuma za a iya samu ne kawai a Narai-juku, suna ƙara haɗa su da yankin. Tarin katunan da ke nuna waɗannan kwarewa za a iya ɗauka gida a matsayin tunawa.
Mun yi amfani da naɗen bellows a cikin takardar don nuna tsaunukan Narai. Ta hanyar raba dukkan shimfiɗa a bangarorin biyu zuwa shafuka waɗanda ke ɗauke da manufa tare da hotunan yanayin Narai da rubutu a hagu, da shafuka waɗanda ke ba da cikakken labarin Narai-juku da hotuna da rubutu a dama, wannan yana ba da bambanci mai amfani na bayanai, tare da yanayi da ruhaniyar Narai-juku a gefe ɗaya da bayanai masu amfani game da wurin a ɗaya gefen.
Mun haɗa kalmar "ɗari" ko "hyaku" a cikin sadarwarmu, kamar maganganu irin su "hoto yana da darajar kalmomi ɗari," "baƙon tare da ɗaɗi ɗari," da sauransu, ta yin amfani da alama da ke nuna alamar Sinanci na 100 a cikin ƙirar tambarin. Ƙirar ta haɗa da lambar Larabci 100 da aka juya digiri 90, wanda ke taimakawa wajen isar da tushen sunan ga baƙi daga ƙasashen waje. Zane-zanen da ke gefen biyu sun sami wahayi daga rubutun magatakarda na tsohuwar Asiya, kuma sun haɗa abubuwan rubutun magatakarda na Turai. Mun ji cewa rubutun magatakarda, wanda ake amfani da shi a tambarun kamfanoni masu tarihi da alamun shagunan da suka daɗe, zai zama mafi dacewa ga wannan wurin da yankin.
Mun kuma kasance da alhakin dukan alamun wurin, ƙirƙirar fitilu na asali masu nuna harafin 百, ƙirar tambarin San-Sen, babban wurin wanka na jama'a da ke amfani da ruwa daga kogin Shinano, da kuma ƙirar gidan yanar gizo da takardun sanarwa.
Tambarin San-Sen babban wanka na jama'a na halitta ya sami wahayi daga layuka uku da ake samu a cikin alamar gargajiya ta "maɓuɓɓugan ruwa mai zafi" da ake amfani da ita a taswirori, kuma ya sake tsara ta zuwa alama da za a iya fassara ta ta hanyoyi daban-daban kamar harafin 山 (dutse) ko harafin 川 (kogi). Asalin ƙirar rigar hannu ta ƙunshi hotunan iska na ruwa da ke buɗowa daga duwatsun da ke kewaye.
Alamar San-Sen babban wanka na jama'a na dabi'a ya samo kwarin gwiwa daga layuka uku da ake samu a cikin alamar "maɓuɓɓugar ruwa mai zafi" na gargajiya da ake amfani da ita a kan taswirori, kuma ya sake tsara ta zuwa alama da za a iya fassara ta daban-daban a matsayin harafin 山 (dutse) ko harafin 川 (kogi). Tsarin farko na kyallen hannaye yana nuna hotunan iska na ruwa da ke fitowa daga duwatsun da ke kewaye.
WHY
Shin al'adun gida da gine-gine suna da dorewa?
A yau, gine-gine da masana'antu na gargajiya waɗanda suke kaddarorin al'ada na musamman na yankuna daban-daban na Japan suna ɓacewa cikin sauri ga lokaci. Wannan har ya haɗa da garuruwan da suka taɓa bunƙasa a matsayin manyan hanyoyi don jigilar mutane da kayayyaki a kwanakin da suka gabata.
Kyawawan wuraren Japan da gine-ginen katako na gargajiya ke halitta sun taɓa zama tushen jan hankalin baƙi ga waɗannan yankuna, amma sauye-sauyen sufuri sun haifar da raguwar mutane a waɗannan yankuna, kuma sun rasa ƙarfin rayuwa da ɗimbin mutanen da suke da su a dā. Bugu da ƙari, saboda tsufa da raguwar yawan jama'a a waɗannan yankuna, ya zama da wahala a kula da gine-gine masu daraja, waɗanda ke kiyaye al'adar musamman da aka haɓaka tsawon shekaru da yawa, don kiyaye su ga gaba.
Gidaje na gargajiya da yawa suna rugujewa kowace shekara
Matsalolin tsoffin tituna
WILL
Kawo ra'ayoyin gargajiya na Japan zuwa nan gaba da kuma inganta dangantaka tsakanin mutane da yankunan gida.
BYAKU ya buɗe a ranar 4 ga Agusta, 2021 a matsayin wurin masaukin farko mai tsadar kuɗi a Narai-juku, kuma yana aiki a matsayin cibiya da ke haɗa masu yawon shakatawa na duniya da al'adun asali na yankin yayin da yake farfado da yankin. 47 Planning, wanda ke gudanar da wurin, ya ƙaddamar da wani kamfani na ƙarƙashin sa da ake kira "Narai Machiyado" da ke gudanar da ayyukan BYAKU, wanda ke ba wa membobinsa damar shiga kai tsaye a wuraren Narai-juku da kuma inganta dangantaka mai zurfi tsakanin baƙi da al'umma.
Fatan mu shine "ɗaruruwan gogewa" da BYAKU ke bayarwa za su kai ga ƙarin mutane da yawa su shiga tare da Narai-juku da kawo sabon rayuwa ga yankin.
Bayan Narai-juku, akwai yankuna da yawa a Japan waɗanda suka rasa rayuwar su ta asali kuma ba su da alaƙa da sauran yankuna kamar yadda suke a da.
Tsarin BYAKU yana canza albarkatun garuruwa da gine-ginen gida zuwa labarai da baƙi za su iya gogewa, kuma yana haɓaka kyakkyawan yankin waɗannan yankuna na gida, yana mai da su wuraren kai ziyara. Mun yi imani cewa wannan hanyar za a iya turawa a ko'ina cikin ƙasa.
A gaba, za mu ci gaba da ƙirƙirar dangantakar rayuwa tsakanin al'ummomin gida da masu yawon shakatawa ta hanyar amfani da albarkatun daban-daban da ke kwance a waɗannan yankuna, kuma mu yi niyya mu kawo kyakkyawan yanayin asali na Japan zuwa makomar gaba.
INFORMATION
- What
- BYAKU
- When
- 2021
- Where
- Narai-juku, Nagano, Japan
- Client
- Scope
- Branding / Branding stationary / Logo / CI Guideline / Promotional items / Pamphlet / Photograph / Web and Front End / Signage / Noren / Promotion Strategy Support / Business card / Welcome card / Hand towel / Promotional Video
- Award
- Social Products Award (2023)
- SDGs
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Creative Direction
- NOSIGNER (Eisuke Tachikawa), 47PLANNING (Tatsuya Miyachi)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Ryota Mizusako, Noemie Kawakita, Moe Shibata)
- Web Design
- NOSIGNER (Eisuke Tachikawa, Ryota Mizusako, Noemie Kawakita)
- Development
- NOSIGNER (Naoki Hijikata)
- Photograph
- Masahiro Ikeda, NOSIGNER (Yuichi Hisatsugu)
- Video
- NOSIGNER (Eisuke Tachikawa, Yuichi Hisatsugu)
