PROJECT
MIDORI XS
Marufi da aka sake tunani a matsayin kafafen watsa labarai na manufar alama ya haifar da karuwar tallace-tallace sau 1.7.
HOW
Sake nazarin kayayyakin rubutu waɗanda suke mafi ƙanƙanta.
Masu kera kayan rubutu MIDORI's Color Stationery jerin kayan rubutu ne na dadewa da aka sayar fiye da shekaru 25 tun 1994. A shekarun baya-bayan nan, tallace-tallace sun yi sanyi. Sai muka dauki nauyin yin branding tare da sake fasalin jerin.
A baya, babban fikir a cikin PR na Color Stationery shine yawan launuka da suke zuwa da su. Amma, ya bayyana cewa ainihin jan hankalin kayan shine kasancewar su mafi kankantar kayan rubutu a duniya. Sun kasance kanana, masu saukin kai, ko masu ninkewa. Don haka, mun ba da shawarar dabarar PR da ta mai da hankali sosai kan kayan a matsayin mafi kankantar nau'in su a duniya, yana mai da su masu amfani sosai ga masu amfani. An kuma canja sunan alamar zuwa "XS" don nuna "Extra Small."
Ko a kan marufi, rubutun da zane-zanen suna jaddada ƙananan girman kayan da sauƙin ajiyewa. Salon rubutun da aka rubuta da hannu yana bayyana ɗumin son rai na rubutu a takarda. Yana tunatar da mu cewa kayan rubutu na takarda da littattafan alƙawari sun kasance manyan kayayyakin MIDORI tun kafuwarta. Haka kuma yana haskaka sashen kayan rubutu na shago. Haka kuma, an rage amfani da filastik da rabi ta hanyar amfani da takarda maimakon marufi na blister don wasu marufi.
Tun da tsarin kayan har yanzu ya dogara ne akan jerin Color Stationery, ana amfani da irin gyare-gyaren da aka yi a baya don yin kayan. Ta hanyar canza tambari da launuka kawai, kayan suna kama da sauƙi da kyau. An sake ayyana alamar don nuna kyakkyawan tsari da aiki don hidimar manufar kayan.
WHY
Shin gudun sabbin kayayyaki ne kawai mafita?
A yau, kasuwa ta cika da samfuran yayin da bukatun mabukaci ke ci gaba da canzawa cikin sauri mai ban mamaki. Kamfanoni da tambari suna tilastawa su ci gaba da haɓakawa, sabuntawa, da sayar da samfuransu don kula da kasancewarsu a kasuwa da jan hankali. Duk da haka, haɓaka sabbin samfuran da sabunta samfuran da suke da su yana buƙatar ƙirƙirar sabbin gyare-gyaren samfur da zubar da samfuran da suka tsufa. Wannan ya zama babban nauyi ga muhalli. Da ganin ƙeran samfur yana da mummunar tasiri ga muhallin duniya, shin al'adar ƙarfafa amfani da ci gaba da sabbin samfuran za ta iya kasancewa mai dorewa?
Zagayowar rayuwar samfuran da suka yi nasara:
Zagayowar rayuwar samfuran na zama gajeru
WILL
Tsarin don tsawaita zagayowar rayuwar samfur.
Duk da tsadar da ta fi girma, alamar XS da aka sake gyarawa ta kara tallace-tallace har sau 1.7 idan aka kwatanta da tsohuwar alamarta. Ta zama sananniya har ana ajiye ta a shagunan dacewa a duk fadin kasar.
Wannan sake fasalin alama ya farfado da wata alama mai dadewa da ke fama da raguwar tallace-tallace. Ya zama aikin da ya tabbatar da cewa kyakkyawan tsarin sadarwa na iya samun tasiri mafi girma fiye da sanarwar sabbin kayayyaki.
Yayin da gasa a kasuwa ke karuwa, zagayowar rayuwar samfur daga gabatarwarsa zuwa janyewarsa na ci gaba da gajarta. A cikin wannan yanayin, maimakon sake zagayowar rugujewa da ginawa na kayayyaki, ya kamata a gano karfin da ke boye a cikin kayan da ake da su kuma a sake bayyana samfurin don tsawaita zagayowar rayuwar samfurin. Wannan zai rage tasirin da ya ke yi akan muhalli. Ana bukatar irin wannan hanyar a fannoni da yawa. Ta hanyar tabbatar da karfin tsarin sadarwa ga sauran kayayyaki, mun yi imani cewa rawarmu ita ce shigar da hanyoyin samun alamomi masu dorewa da masana'antu.
INFORMATION
- What
- MIDORI XS
- When
- 2016
- Where
- Japan
- Client
- Scope
- Branding / Packaging / Illustration / Photograph
- Award
- Red Dot Award (2022）
- iF Design Award (2022）
- 日本文具大賞 (2020）
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Andraditya D.R., Ryota Mizusako)
- Illustration
- NOSIGNER (Andraditya D.R., Ryota Mizusako)
- Photograph
- NOSIGNER (Yuichi Hisatsugu)
