PROJECT
BODY WILD
Sake ginawa mai dorewa na alamar kasa ta boxer shorts. An rage amfani da takarda da kashi biyu cikin uku kuma an koma zuwa alamar mai hankali kan muhalli ta amfani da kayan FSC.
HOW
Tufafi na ciki don
jikinku da yanayi.
BODY WILD wani alamar rigar ciki ce da Gunze ya fara a shekarar 1998, kamfanin samar da riguna wanda yake samar da riguna da safa. BODY WILD an san shi a Japan a matsayin majagaba na riguna na Japan tare da fasahar zamani ta duniya da fasaha wadda ke tallafawa kayayyaki masu aiki sosai da inganci kamar boxers da briefs. Rabonsa a kasuwa ya ragu a shekarun baya-bayan nan, duk da haka, saboda tashin fast fashion da rashin sanin shi da matasa.
A wannan lokacin ne mu, NOSIGNER, muka zo mu dauki nauyin sake gyara alamar da aka kafa shekaru 26 da suka wuce karo na farko. Yayin da yanayin da ke kewaye da kasuwar riguna ya kasance yana canzawa, ana bukatar gyaran alamar don ci gaba da kula da matsayin alamar a matsayin babban alamar da ta tsufa kuma akwai bukatar shigar da matasa ta hanyar kara sabbin ra'ayoyi da suka bambanta alamar daga alamomin fafatawa ta hanyar fahimtar abin da bukatun kasuwa suke. A mayar da martani, mun bincika dabarun alamar da ya kafa matsayi na musamman, yana gane duka "zanen tsaka-tsaki" da kasuwa ke so da "sakon alamar mai karfi" tare da karfin jan hankali da talla.
Alamar ta fuskanci babban yanayin salo a karni na 21, dorewa. A lokaci guda da sake fasalin alamar, mun ba da shawarar rage carbon daga marufi da masana'anta haka kuma shigar da samfuran da gudummawar. Sai muka mai da hankali kan asalin alamar Kyoto, "sana'a" da "daidaituwa da jiki," da aka yi ta amfani da fasaha ta zamani, kuma muka saita manufar alamar ta zama "Mayar da JIKI zuwa DAJI." Da wannan, BODYWILD zai iya zama alamar mai dorewa da ke ba ka ji daɗi lokacin da ka sa ta kuma ka ji kwanciyar hankali na zaman lafiya da yanayi.
Bugu da kari, mun sake tsara alamar kasuwancin da ta saba da bayyana "maza da karfi" zuwa tsarin da ya fi dacewa wanda ke bayyana ra'ayin yanzu na "daji," kamar "yanayi, kasancewa na halitta, da kasancewa kai." Tsarin alama ya hada da tsarin zebra wanda ya hade da kewaye kamar tsarin barcode mai dacewa, a matsayin alamar dabbar da za ta iya zama daya da yanayi. Mun kuma tsara Variable Logo, wanda zai ba ka damar daidaita rabon tsawo-zuwa-faɗi. Mun yi wadannan sabbin zane-zane na tufafin ciki don samun iya amfani da su a hanyoyi daban-daban ga kowane irin kayayyaki, har da riguna, tufafin ciki, da huluna.
Mun yi amfani da hoton nau'in da ke fuskantar bacewar, Grevy's zebra, a matsayin mahimmin gani don bayyana goyon bayanmu ga dorewa. Ga hotunan ƙirar, mun sake duba bayyanar farko na alamar na yin tawaye ga al'umma da kasancewa mai ƙalubale. Mun bayyana a fili cewa matsayinmu ga tufafin ciki shine na mai ƙalubale. Sabon tsarin marufi namu ya ƙara ƙarfafa ƙaddamarmu ga dorewa ta hanyar rage amfani da takarda da kashi biyu bisa uku idan aka kwatanta da tsarin da muka yi a baya da kuma amfani da FSC-certified pulp, wanda ke goyan bayan gudanar da daji cikin hankali.
WHY
Shin masana'antar tufafi za ta iya zama mai dorewa?
Masana'antar tufafi tana da sarkar samarwa da tsayi da sarkakiya wacce ta fara daga kera, sufuri, sannan zuwa sayarwa. A cikin waданnan hanyoyin, masana'antar tana fitar da iskar CO2 wanda yayi daidai da ton biliyan 1.2 a shekara guda kuma tana amfani da ruwa mai nisan kilomita cubic biliyan 93 a shekara. Iskar CO2 da ake fitarwa ta wuce jimlar masana'antun jiragen sama da jiragen ruwa na duniya gaba daya, kuma yawan ruwan da ake amfani da shi ya isa ya biya bukatar ruwa ta shekara ga mutane miliyan 5. An kuma ce kashi 20% na gurbatar ruwan masana'antu yana fitowa daga rini tufafi da sarrafa su.
Fitar da Gas mai Gurbata Yanayi na Shekara-shekara daga Sarkar Samar da Tufafi (2015)
Amfanin Ruwa na Shekara-shekara a Sarkar Samar da Tufafi
Haka ma ana goyan bayan wannan ta hanyar al'adar masana'antar tufafi da ake amfani da ita, inda ake fitar da sabbin ƙira a kowane yanayi, wanda ke haɓaka samarwa da yawa, amfani da yawa, da zubar da abubuwa da yawa. Nauyin tufafin da aka zubar ya wuce tan miliyan 90 a shekara, kuma wannan yayi daidai da kusan tufafi biliyan 300.
Saboda waɗannan dalilai, ana ɗaukar masana'antar tufafi a matsayin masana'anta da ke sanya ɗaya daga cikin manyan kaya a kan muhalli. Ana buƙatar masana'antar ta canza zuwa ta zama mai dorewa da wuri kaɗan.
Sharar Tufafi na Shekara-shekara (2020) da Hasashen Sharar Tufafi na Shekara-shekara (2030)
WILL
Zuwa masana'antar tufafi mai dorewa.
Tare da wannan sake fasalin alamar kasuwanci, BODY WILD ya ɗauki babban mataki daga kasancewa alamar rigar maza na al'ada zuwa zama alamar kasuwanci mai dorewa da cikakken tufafi wanda ya dace da karni na 21. NOSIGNER ya taka muhimmiyar rawa ba kawai wajen sake ayyana alamar kasuwanci ba har ma wajen jagorar sauyin da ya yi zuwa dorewa—haɗa makamashi mai sabuntawa, amfani da kayan da aka sake yin amfani da su da na halitta, inganta takaddun shaida na B Corp, da cimma mataki na sifili carbon ta hanyar carbon offsetting. Gunze shine babban masana'anta na samar da rigar ciki a Japan, don haka sake fasalin alamar kasuwanci ɗaya daga cikin alamomin sa don samun muhalli da dorewa a matsayin ainihin saƙo zai wuce gona da iri fiye da sake fasalin alamar kasuwanci kuma zai shafi dukkan masana'antar tufafi, wadda ke buƙatar sabbin abubuwa.
A gaba, za mu iya ci gaba da tallafawa tare da iliminmu a matsayin kamfanin shawarwarin ƙira da ya yi aiki kan makamashi mai sabuntawa, mayar da martani ga sauyin yanayi, da ayyukan kiyaye tsarin halittu. Za mu tallafa wa ayyukan alamar kasuwanci don rage nauyin muhalli kuma mu ba da gudummawa ga sabbin abubuwa na Gunze da dukkan masana'antar tufafi don zama masu dorewa.
INFORMATION
- What
- BODY WILD
- When
- 2023
- Client
- Scope
- Logo / CI Guideline / Packaging / Tagline / Promotion Strategy Support
- SDGs
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Ryo Fukusawa, Ayano Kosaka, Yuta Horimoto)
- Management
- NOSIGNER (Eisuke Tachikawa, Kentaro Yasuda)
