PROJECT

Ohkawa Printing

Buga mai dorewa ya sake yin suna a matsayin "GREEN PRINTING" ya zama babban yunƙurin SDGs na Japan.

HOW

Bayyana kalmar "bugun muhalli" da kuma amfani da wannan hanya ga alamar kasuwanci.

Mun haɗa tsohuwar yanayi a lokacin buɗe tashar jiragen ruwa [1] tare da al'adun Amurka na gargajiya, musamman waƙoƙin da suka zo. Mun yi alama da birnin tashar Yokohama tare da asalin Ohkawa Printing, wanda aka kafa kusan lokaci guda. Rubuce-rubucen, tsarin rubutu, da hotuna suna bayyana ruhun waƙoƙin Blues na Yokohama. Ta hanyar amfani da wannan ga gidan yanar gizo da katin kasuwanci, mun sake yin alamar kamfanin don isar da girman kai da ra'ayinsa a matsayin kamfanin bugu mai dadewa, wanda ke tsakiyar Yokohama. A lokaci guda, tare da sabon taken "bari mu buga da bugun muhalli," an ƙirƙira kalmar "KAMFANIN BUGUN ZAMANTAKEWA," a matsayin jagora ga Ohkawa Printing tun 2003. Ta hanyar gabatar da tunanin bugun muhalli ta hanyar kamfanin bugu mai dadewa ba komai ba, mun yi nufin zama abin koyi na masana'antu.

Kamar yadda wakilin Tetsuro Ohkawa yana son kiɗan blues, mun tsara katin kasuwanci don haɗa ra'ayoyin Ohkawa Printing da kiɗan Blues. An haɗa kalmomin tsoffin mawaƙan Blues zuwa hotunan kowane ma'aikaci, waɗanda aka ɗauki hoto da salon Blues, wanda CMYK ya ƙayyade. Ta waɗannan katuna na kasuwanci waɗanda za su kasance wurin farkon tuntuɓa da abokan ciniki kullum, muna fatan za mu iya sadar da keɓantaccen ainihin kamfanin bugawa a kaikaice, tare da halayar kowane ma'aikaci.

Lokacin da muke tsara gidan yanar gizon, wanda ya kasance babban bangare na alamar kasuwanci na Ohkawa Printing, mun sanya kalmomin "THE SOCIAL PRINTING COMPANY" da "bari mu buga da bugun muhalli," a saman gidan yanar gizon. Gidan yanar gizon ya kasance hanyar ganin gudummawar abokan cinikin sa ga muhalli. Akwai aikin da aka saita don rage rage CO2 da kasuwancin bugu ke fitarwa. Ta hanyar amfani da na'ura mai ƙidaya da ta ƙidaya adadin carbon offsets da Ohkawa Printing ke amfani da shi, tunanin da ke isar da ayyukan muhalli, sun ƙarfafa abokan ciniki su shiga cikin ƙarin ayyuka.

Ohkawa Printing kamfani ne na bugu mai tsawon shekaru sama da 100. A gidan yanar gizon, mun ƙara alamun yanke da tsarin launuka na CMYK da suka kwaikwayi bugawa. Mun kuma yi amfani da yanayin jarida don dukan shafin. Ta hanyar kuma saita bango tare da fim na lokacin kafuwarsa, mun bayyana irin salon da tarihin kamfanin bugu mai dadewa, a cikin zamanin dijital.

Tambarin da ya gabata da alamar tambarin da ya haɗa siffofin bamboo dragonflies da ake amfani da su wajen bugawa.

Tun daga 2016, Okawa Printing ta kasance tana aiwatar da "zero CO2 print" wanda a cikinsa duk fitar da CO2 na shekara-shekara daga ayyukan bugawa ana kashe su a gaba. A matsayin alamar tabbatar da cewa kayan da aka buga an samar da su ta wannan "zero CO2 print," mun tsara alamar alama wacce a fili tana isar da cewa buguwar ba ta cutar da muhalli ba ta hanyar nuna alamar 0 (sifili) da ganye (carbon).

Mun yi aiki akan jagorar fasaha na asalin kalandar teburinsu, "Green Calendar." Don aika da saƙo mai bayyana a matsayin kamfani da ke tsayin daka kan bugu na abinci mai kyau ga muhalli, ba kawai tawada ba ta da solvents na man fetur ba amma kuma tana amfani da itacen da aka rage yawan kauri don tsayawa da takarda mai sauƙi don haɗawa da kuma marufi. Har ila yau, mun yi ƙoƙari sosai don samar da abubuwa masu dorewa kamar canza katunan kalandar kawai kowace shekara, don a sake amfani da su a shekarun masu zuwa.

WHY

Shin iya buga a hanyar da ta dace da muhalli da kuma jiki?

A yawancin lokuta, a masana'antar buga ta Japan, ana amfani da solvents na halitta. Saboda su kayan aiki ne daga yawan bishiyoyi, ana buƙatar makamashi mai yawa, wanda ke haifar da babbar illa ga muhalli. Daga cikinsu akwai Ohkawa Printing, kamfanin buga mai dadewa da tarihi mai tsawo a Yokohama. Wanda aka kafa a 1881, wannan shine kamfani na farko a masana'antar buga na cikin gida da ya gudanar da "zero CO2 print"–nasara mai ban mamaki a bugawa mai kula da muhalli a Japan. Duk da haka, irin waɗannan ƙoƙarce-ƙoƙarce na Ohkawa Printing da gudanarwa ba a san su sosai ba, wanda ya haifar da yanayi wanda darajar "bugawa mai kula da muhalli" ba ta bayyana sosai ba.

WILL

Kamfani da ke jagorantar kasuwancin SDGs a Japan.

Ohkawa Printing ya karɓi lambar yabo ta "Japan SDGs Award Partnership Award" a shekarar 2018, wadda ake bayarwa ga kamfanoni da kungiyoyi waɗanda ke yin ƙoƙari don cimma manufofin ci gaba mai dorewa (SDGs). Duka a suna da kuma ɗaya daga cikin kamfanonin da ke jagorantar sarrafa SDGs a Japan, tare da tasirin sake yin alama, buƙatun lakoci daga ko'ina a ƙasar sun ƙaru cikin sauri, wanda ke nuna aikin kasuwanci yana ci gaba da ɓullo a hankali. A halin yanzu, Ohkawa Printing na ci gaba da bunƙasa zuwa cimma manufa tare da sake yin alama, inda muke fatan zai zama kamfanin bugu da ke wakiltar Yokohama nan ba da jimawa ba.

INFORMATION
What
OHKAWA PRINTING
When
2017
Where
Yokohama, Japan
Client
Scope
Design strategy / Branding / VI / Web and Front End
Award
  • Japan SDGs Award Partnership Award2018
CREDIT
Art Direction
NOSIGNER (Eisuke Tachikawa)
Graphic Design
NOSIGNER (Eisuke Tachikawa, Toshiyuki Nakaie, Shun Kudo, Kenny Walker, Ryota Mizusako)
Web Design
NOSIGNER (Eisuke Tachikawa, Shun Kudo, Kenny Walker, Ryo Fukusawa)
Development
NOSIGNER (Naoki Hijikata)
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