PROJECT
CQ : Carbon Neutral Quotient
Alamar sabis da ke nuna al'ummar da ba ta fitar da carbon ba ta hanyar salon rayuwa maras carbon.
HOW
Sabon ma'aunin hankali don rage carbon a rayuwarmu.
Kamfanin Wutar Lantarki na Kansai, kamfani na biyu mafi girma na samar da wutar lantarki a Japan, ya ƙaddamar da wani sabon shiri don haɓaka rayuwar da ba ta haifar da carbon ba. NOSIGNER ya shiga aikin don haɓaka ra'ayi da ƙirar CQ, sabon alamar kasuwanci da ke aiki a matsayin dandamali da kuma motsin rayuwa don rage carbon da ayyukan muhalli.
CQ ya gabatar da sabon ma'auni da ke kimanta salon rayuwar da ba ta haifar da carbon ba ta hanyar ƙidaya da inganci. Kamar ma'aunin hankali (IQ), yana nuna maki na mutum tare da matsakaicin 100 a matsayin tushe. Bayan kasancewa kayan aikin tantance kai don ƙoƙarin rage carbon na mutum ɗaya, CQ kuma yana aiki a matsayin alamar rayuwa da ke ƙarfafa zaɓuɓɓukan da suka dace da muhalli.
CQ yana haɓaka salon rayuwa da ke rage fitar da CO₂ yayin rungumar farin cikin rayuwar yau da kullun—yana haɓaka sabon motsi zuwa ga al'ummar da ke bunƙasa cikin jituwa da duniya.
Alamar tana fitowa daga siffar damƙe na haruffa "CO₂," wanda ke nuna manufar aikin don hana fitar da carbon. An zaɓi kore mai haske don nuna sabbin tunani da wayar da kan muhalli, wanda ke wakiltar sabon nau'in motsi don ayyukan rage carbon.
A matsayin farkon aikinsa, CQ ta ƙaddamar da CQ Bank, sabis na kuɗi da aka tsara don sake ayyana banki a matsayin ƙarfi ga muhalli. Wani sashi na kudaden shiga ana keɓe shi ga ayyukan kiyaye yanayi da rage carbon, yayin da dukkan ajiyoyin ana saka su a cikin kamfanoni da ke aiki da ayyukan da suke da kyau ga muhalli kawai.
NOSIGNER ya lura da manufa, tambari, ƙirar motsi, interface na app, da ƙirar kati don CQ Bank, yayin da ƙirar hali da gidan yanar gizo sun kasance ta hanyar ƙungiyar ƙirƙira ta Dentsu.
A matsayin hujjar manufa, CQ ta haɗa kai da bikin kiɗan Nakatsugawa THE SOLAR BUDOKAN 2022 a watan Satumba 2022 don cimma bikin da bai yi illa ga muhalli ba ta hanyar rage hayaƙin CO₂ ta hanyar shirye-shiryen haɗin gwiwa da gudummawar kuɗi.
Don samar da gudummawa daidai da hayakin CO₂ na mahalarta bikin, NOSIGNER ya ƙirƙira rigar hannu da towels na haɗin gwiwa waɗanda aka buga tare da adadin mahalarta da suka karɓi ragamar. CQ kuma ta samar da nata rigar hannu ta karɓar ragamar carbon da jakuna na muhalli. Kalmomin "NEUTRAL" da "NEGATIVE" da aka buga a kansu suna wakiltar carbon neutral da carbon negative. Ta hanyar sake fasalin kalmar "NEGATIVE" a matsayin wani abu mai kyau, CQ ta sake fasalin ma'anar ci gaba cikin wasa, tana gayyatar mutane su shiga ƙungiyar da ke neman makomar da ba ta da carbon.
VOICE
Muna gudanar da aikin "CQ", haɗin gwiwa tsakanin Kansai Electric Power, NOSIGNER, da Boku to Watashi and. Inc, da nufin haɓaka sauyi zuwa rage carbon.
Wannan aikin yana magance ƙalubalen rage carbon, wanda - duk da cewa yana da alaƙa ta kud da kud da ayyuka irin su carbon neutrality - sau da yawa yana iya zama da wuya ga mutane su fahimta a matakin kansu. Ta hanyar ƙarfafa sauyin ɗabi'a, yana wakiltar aikin da babu shakka zai zama muhimmi a makomar Japan.
Yawancin tarurrukan mu an yi su ta kan layi. Har yanzu ina tunawa da yadda hanyar sadarwa ta Mista Tachikawa ta burge ni - ba kawai yin gyada da kai ba amma kuma amfani da alamu da hannu kamar alamar "OK". Ya ba ni ra'ayi cewa manyan masu zane ba kawai suna da ƙwarewa wajen ƙirƙirar kyawawan ayyuka ba amma kuma wajen bayyana motsin rai ta hanyar sadarwa, fitar da wahayi daga wasu, da karɓa shi da buɗe ido.
Abin da muke tsammani daga NOSIGNER
Bari mu ƙirƙiro tare makomar bege da ƙirƙira - wacce ta wuce shekaru da iyakokin ƙasashe.
Boku to Watashi and. Inc
Kent Imataki
WHY
Shin iya mu rage tasirin sauyin yanayi don kiyaye makomarmu?
Bala'o'in yanayi kamar guguwa, hadari, da ruwan sama mai karfi sun karu kusan sau biyar a cikin shekaru 50 da suka gabata. Manyan abubuwan da ke haifar da sauyin yanayi sun hada da CO2 da iskar gas din greenhouse. Tare da sauyin yanayin da ke karuwa a shekarun nan, bukatar yaki da shi ta zama babban fifiko don ci gaba da rayuwarmu. Duk da haka, bil'adama ta kasance a hankali sosai wajen daukar matakai. Idan dumamar duniya ta ci gaba da yawan nata yanzu, ana hasashen zafin duniya zai karu da kusan digiri 4.5 Celsius nan da 2100. Wannan zai haifar da karin bala'o'in yanayi saboda rashin kwanciyar hankali na yanayi, yaduwar cututtuka masu yaduwa, karewar albarkatun halitta, da sauran halakar da ke karuwa, wanda zai yi barazana ga rayuwar gaba daga kusurwoyi da dama.
Yanayin adadin abubuwan da aka ruwaito
Ƙarin Zafin Jiki da Ake Tsammani (℃)
Fitar da iskar gas ta wurin nau'o'in amfani daban-daban a Japan bisa adadi
Yayin da muke fuskantar mummunan yanayi, canjin zuwa al'umma mai amfani da makamashi mai tsabta ya zama manufa ta duniya da ta shafi dukkan sassan rayuwa, har da masana'antu, ilimi, gwamnati, da masu zaman kansu. Cimma al'umma mai amfani da makamashi mai tsabta yana buƙatar mu sake yin tunani game da manufofin ƙasa da masana'antu a tushen ainihi. A lokaci guda, yana da mahimmanci ga masu amfani ɗaɗaya su sabunta salon rayuwarsu. Wannan ya faru ne saboda ana samar da carbon dioxide a ko'ina a rayuwarmu. Duk da haka, kaɗan ne kawai suka san yadda suke fitar da CO2.
Dan Adam yana fuskantar babban ƙalubale:
Ko kowannenmu zai iya gane wannan matsala mai wahala a matsayin nasa ya kuma canja halayensa?
WILL
Zuwa ga al'umma inda rayuwar babu carbon ta zama al'ada.
CQ yana da manufar zama dandali na farko da ke tallafawa mutane da kungiyoyi da suka himmatu wajen rage carbon, yin zaɓin ƙarancin carbon da kuma kula da muhalli a matsayin wani salo mai kyau na rayuwar yau da kullun. Lokacin da kowannenmu ya fahimci ayyukanmu, canjin yanayi zai iya raguwa kuma al'umma za ta iya matsawa zuwa makomar da ta dace.
Yayin da mutane da yawa suka fara yin aiki da tallata salon rayuwar da ke kula da muhalli da kyakkyawan ruhi, duka ga kansu da kuma ga wasu, ma'anar abin da yake "na al'ada" a rayuwar yau da kullun zai canza a hankali.
Don faɗaɗa wannan motsi zuwa ga igiyar haɗin kai ta duniya na ƙirƙira da ke shawo kan ƙalubale na cimma daidaiton carbon, muna ci gaba da tsayawa tare da wannan aikin da manufarsa.
INFORMATION
- What
- CQ : Carbon Neutral Quotient
- When
- 2022
- Where
- Japan
- Client
- Scope
- Branding / Logo / CI Guideline / Motion logo / Promotional items / Application Design / Teaser Web and Front End* / Promotion Strategy Support / Concept Development / Clothing Design / Naming / Tagline
- SDGs
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Ryo Fukusawa, Noemie Kawakita, Tomoko Tezuka)
- Motion Design
- Aco Hsu
NOSIGNER (Eisuke Tachikawa, Ryo Fukusawa, Noemie Kawakita) - Teaser Site Web Design
- NOSIGNER (Eisuke Tachikawa, Ryo Fukusawa, Noemie Kawakita)
- Teaser Site Development
- NOSIGNER (Naoki Hijikata)
- Application Color Scheme Design
- NOSIGNER (Mori Kazuki)
- Photograph
- NOSIGNER (Yuichi Hisatsugu)
