PROJECT

Yokohama DeNA Baystars

Haɓaka alamar ƙungiyar wasan baseball ta hanyar alamar rayuwa na "+B" da haɓaka rubutun "Baystars Sans"—haɗa ƙungiya da asalin birni.

HOW

Canjin Ƙungiya ya Zama Alamar Kasuwanci ta Birnin Yokohama.

Tun daga 2012, Yokohama DeNA BayStars sun karɓi Ballpark Transformation Concept wanda aka yi nufin sanya gidan wasan/Yokohama Stadium ya zama kusa da 'yan kasa don su iya alfaharin sa. Da ofishinmu kusa da filin wasa, da kuma burinmu na musamman ga birnin Yokohama, mun shiga cikin inganta wannan ra'ayi tun daga farkon matakansa.

A cikin wannan aikin, dabarar mu ta zane ba branding na ƙungiyar baseball ba ce amma branding na Yokohama, kuma mun ƙarfafa sake branding bisa wannan dabara.
Mun yi nufin haɓaka alfaharin jama'a ta hanyar dangantawa da ainihin Yokohama, birnin tashar jiragen ruwa mai cike da ban sha'awa na waje da ruhun majagaba, da kuma mayar da ƙungiyar baseball wani abu mafi kusanci ga 'yan kasarta.

Babban abin da ke tattare da wannan dabarar shi ne tarihin musamman na birnin Yokohama. Tarihinsa a matsayin birni ya kasance gajere, saboda Yokohama ya fito tare da buɗewar tashar jiragen ruwansa kimanin shekaru 150 da suka wuce. A sakamakon haka, birnin tashar jiragen ruwa yana da tasirin Yammacin Turai da ba a saba gani ba tun daga farkon tarihinsa. Bugu da ƙari, buɗewar tashar jiragen ruwa ta Yokohama ya kasance a lokaci guda da lokacin da al'adun baseball a Amurka suka fara fitowa. Wato, Baystars su ne kawai ƙungiyar baseball a Japan da, ta hanyar bin ainihin gida, za su iya nuna yanayin zamanin da na Amurka, ƙasar da baseball ya samo asali daga gare ta, kuma za su iya kusanci ainihin baseball.

Mun fara da +B Strategy; dabara da ta nuna wa 'yan kasa yadda rayuwar yau da kullun za ta iya zama mai arziki tare da baseball. Bisa wannan dabarar, mun yi aiki akan branding na lifestyle brand +B da kuma jagorar zane na coffee counter, BALLPARK COFFEE.

"+B" wani brand ne da ke ba da kayayyaki masu ban sha'awa da yawa da suka dace don amfani na yau da kullun, kamar mugaye da kayayyakin rubuce-rubuce, ban da fan merchandise da ya kasance tushen mabiya. Mun kafa design code don zama jagora ga kamfanoni da brands a Yokohama don haɓaka kayayyaki na haɗin gwiwa tare da brand ɗin. Wannan ya sa brand ɗin ya iya aiki tare da masu haɗin gwiwa da yawa yayin kiyaye salon da salon brand ɗin, don haka rage farashin haɓakawa kuma a lokaci guda cimma branding da zai haɓaka mabiya ƙungiyar.

Alamar tambari ya sami wahayi daga rubutun da ke kan allunan shaguna da otal-otal a Yokohama a lokacin da tashar jiragen ruwa ta fara buɗewa, haka kuma daga nau'in rubutu na slab serif wanda ke tunatar da kyawawan kwanakin da suka wuce na Amurka. Tambarin yana neman haɗa yanayin zamani na Yokohama a matsayinsa na wurin asalin wasan ƙwallon kwando a Japan da kuma birnin tashar jiragen ruwa da ke buɗe ga duniya tare da tunawar kyawawan kwanakin da suka wuce na Amurka, ƙasar mahaifar wasan ƙwallon kwando.

Bugu da ƙari, ta hanyar jagorancin rukunin motsa jiki "THE BAYS," wanda ya mayar da hankali kan gina al'umma, da na "&9," wani café da mashaya a cikin rukunin, mun tsara dabarun zane don kawo BayStars da wasan baseball kusa da mutanen da ke aiki da rayuwa a birnin Yokohama. Wannan ya biyo bayan alamar kasuwanci na " DOCK OF BAYSTARS YOKOSUKA ," sabon gidan ƙungiyar ta biyu da ke dauke da wurin horo da wurin kwana na 'yan wasa, da kuma haɓaka rubutun hukuma na ƙungiyar "BayStars Sans."

Bayan haka, Eisuke Tachikawa na NOSIGNER ya kuma yi aiki tare da BayStars da ACY Arts Commission Yokohama (Yokohama Arts Foundation) kuma ya ƙaddamar da We Brand Yokohama, wani yunƙuri na haɓaka al'ummomin kamfanoni da mutane waɗanda ke sa Yokohama ta zama mai farin ciki don inganta girman birni. BayStars ya kasance ɓangare na wannan aikin, yana raba falsafarsa, da gudanar da ayyuka.
Tarurrukan da aka gudanar da su cikin kuzari na kusan shekaru biyu sun haifar da ayyuka iri-iri, haɗa da manufar ƙirƙira ta " YOXO " na birnin Yokohama, wanda ya zama wurin hanzarta ƙirƙira daga Yokohama.

BayStars sun girma zuwa ƙungiyar ƙwallon baseball mai shahara. Filin wasan Yokohama ya kuma kasance yana samun cikakken gidaje akai-akai. Tare da waɗannan ci gaban, mun ƙirƙira lambobin tunawa da za a ba wa masu kallo duk lokacin da filin ya cika gaba ɗaya. A baya, ladan cikakken gida shine mayar da kuɗi na yen 500. Ta hanyar canza ladan zuwa lambar tunawa da kwarewarsu mai tsada na kallo, mun haɓaka gamsuwar magoya baya kuma mun rage yawan kuɗin aiki na ƙungiyar sosai.

WHY

Yaushe Ƙungiyar Baseball Mai Fama za ta Iya Zama Alfaharin Mazaunan Birni?

Yokohama DeNA BayStars ƙungiya ce ta ƙwallon baseball na ƙwararru da filin wasa na gida a birnin Yokohama, lardin Kanagawa. Ko da yake BayStars sun lashe taken ƙasa a shekarar 1998, ƙungiyar ta yi fama da yin aiki tun farkon shekarun 2000, kuma harkokin kuɗinta sun yi fama sosai. Bugu da ƙari, ba a iya cewa tallansu ya yi tasiri sosai ga mutane ban da masu sha'awar ƙwallon baseball na al'ada ba. Yayin da 'yan ƙasa sun san game da ƙungiyar, ba su da alaƙa da ita.

Ƙungiyar tana da ƙalubale da yawa, kamar faɗaɗa masu goyon baya da inganta harkokin kuɗinta. A cikin irin wannan yanayin, DeNA ta saye ta a shekarar 2011. Tare da hauhawan wasanni iri-iri da bambancin nishaɗi, ƙwallon baseball, wanda a da ya kasance wasannin ƙasa da maza da mata na kowane zamani suke ƙauna, yana fuskantar matsala. A wannan mahallin, me zai buƙaci BayStars don fita daga matsalarta ta fama da ita ta zama abin alfahari ga 'yan birnin?

WILL

Zama Babban Mutum na Birnin wajen Haɓaka Girman Kai na Jama'a.

Sakamakon jerin shirye-shiryen, halartun kusan mutane miliyan 1.1 a shekarar 2011 ya girma zuwa mutane miliyan 1.94 a shekarar 2016 da mutane miliyan 2.28 a shekarar 2021. Ƙungiyar ta zama mai shahara sosai, tana cike da kujerun Yokohama Stadium kowace rana.
Aikin ya samar da sakamako masu ban sha'awa, gami da ƙarin damar da ƙungiyar ta samu don ci gaba a matsayinta na shekara-shekara.
Jerin shirye-shiryen da aka aiwatar da su bisa dabarunmu na "+B" ya kuma haifar da fitar da samfuran da suka yi nasara kamar BayStars ale, giya da aka samar ta hanyar haɗin gwiwa da masana'antar giya na gida Yokohama Bay Brewing, ta yadda ƙungiyar za ta iya samun riba daga mahangar gudanarwa.

BayStars sun zama cibiyar mai da hankali kan haɓaka girman kai tsakanin 'yan birnin Yokohama, kuma sun zama ƙungiya da ke haɓaka alamar kasuwanci da kyakkyawan birnin Yokohama da kansa. Muna mafarkin makomar da goyon bayan 'yan birnin Yokohama zai kai ƙungiyar ta cimma burin da ta daɗe da shi na zama ƙungiyar wasan baseball ta farko a Japan.