日本のコーチングの源流のひとつ「CTI JAPAN」および、運営母体の「ウエイクアップ」社のリブランディングをノザイナーが担当

NOSIGNER led the comprehensive rebranding and website design for Wake Up Co., Ltd. and its coaching brand, “CTI Japan.”
For this project, the creative team—led by NOSIGNER founder Eisuke Tachikawa—personally participated in the coaching programs. Based on their first-hand experiences, we developed a unified design system encompassing everything from the tagline “The Origin of Coaching” to the logo, visual identity, and website.
The design visualizes the “Co-Active” energy—a collaborative force that sparks individual change and moves organizations and society forward. We created a brand world that serves as a foundational platform for essential transformation, reflecting the profound shift that occurs through the coaching process.

Learn more about the project here here .