PROJECT
Re.ing
多様な関係性を祝福するジュエリーブランド。4種のリングで様々な絆を表現。
HOW
Zobba waɗanda ke alamar irin-irin dangantakar ma'aurata.
An ƙaddamar da shi ta Natsuko Shiraki daga alamar kayan ado na ɗa'a HASUNA, da Shinpei Takagi daga Kamfanin Ƙirƙira NEW PEACE, "Re.ing (ring)" a matsayin kayan ado don karewa daga mugun ido, an samar da shi a matsayin alama mai ƙarfi ga mutanen da suke son rayuwa cikin 'yanci, yana albarkaci iri-irin dangantaka na yau. Da yake muna da alhakin tarin, mun haɗa hangen nesa na alamar kuma mun yi bikin iri-irin dangantaka da zobba huɗu daban-daban. "LITTLE RAINBOW," wanda ya sami wahayi daga nau'o'in soyayya daban-daban; "DEARMOND," haɗin gwiwar mutum da ya wuce rayuwa da mutuwa; "PETTIE," albarka tsakanin mutane da dabbobin gida; kuma a ƙarshe, "KEPPAN," dangantaka ta musamman da ta samo asali tsakanin abokai waɗanda suke raba ƙima iri ɗaya.
Adadin kasashe da auren jinsi daya ya halatta.
"LITTLE RAINBOW"
"LITTLE RAINBOW" wani zobe ne da aka yi masa wahayi daga nau'o'in soyayya daban-daban da suka wuce jinsi da ƙasashe. Zoban biyu, iris da lilac, suna nunawa launuka daban-daban, inda inuwar takan canza dangane da haske. Lokacin da zoban suka haɗu, bakan gizo yana bayyana a ciki. Yana nuna alamar bambance-bambancen mutane kuma yana nuna girmamawa ga dangantaka daban-daban masu kyau.
"DEARMOND"
"DEARMOND" ya samo kwarin guzuri daga dangantakar da ta wuce rayuwa da mutuwa. Lu'ulu'u mai kyalli shine lu'ulu'u na musamman, wanda aka yi shi da carbon daga gashi da kasusuan wanda kuke ƙauna wanda ya rasu. Mutum zai iya jin kasancewarsu koyaushe, yana aiki a matsayin tunawa da wani muhimmi. Da'irar da ke cikin zoben tana nuna alamar haɗin kai na har abada da tsayayye.
Kuna tunanin cewa dabbobin gida suma suna cikin iyali?
"PETTIE"
"PETTIE" ya dogara ne akan alaƙar da ke tsakanin masu mallakar dabbobi da dabbobin su. Zoban sun kasance na kwano, wanda yake mai laushi kuma yana sauƙin lankwasawa da hannu, yana dacewa a hankali akan jiki. Ribbon ɗin, wanda shima shine motif ɗin zane, yana wakiltar tunanin tallafi kuma yana alamar haɗin gwiwar tallafi.
"KEPPAN"
"KEPPAN" ya samo kwarin guzuri daga "shari'ar jini," inda Samurais sukan yi alkawari ga juna ta hanyar yanke yatsunsu da danne jininsu tare, ko kuma a kan sa hannunsu, don hatimce dangantakarsu. Ta hanyar amfani da hoton yatsa na kowane mai zoben, muna bayyana bayanan a matsayin zane. Wannan zoben yana bayyana kwakkwaran alaƙa da kariya ga waɗanda suke raba imani ɗaya.
WHY
Don ma'aurata a dangantaka daban-daban.
A cikin al'ummar zamani inda daban-daban kima-kima ke wanzuwa tare, nau'o'in dangantaka daban-daban suna ketare kabilu da jinsi. Misali, a zamanin nan, aure a matsayin nau'i na soyayya bai takaita ga ma'aurata maza da mata kawai ba. Hakan ya shafi ma auraren jinsi guda da sauran abokantaka daban-daban, gami da al'ummar LGBTQ. Ra'ayin gargajiya na alkawari da aure ya fadada. Duk wadannan dangantaka suna da daraja daidai kuma bai kamata a auna su da dokoki da al'adun kasashe da al'ummomi ba. Mun yi tambaya game da wanne hanyoyi za mu iya zaba da bayyana nufinmu cikin yarje a kowace dangantaka.
Kashi na 'yan tsiraru na jima'i a Japan.
WILL
Samar da sabbin dangantaka ta hanyar zobba.
Kowane aikin da Re.ing ya haɓaka ya jawo hankali a dandamali daban-daban na kafofin watsa labarai. Manufar alamar kasuwanci ta yi nasara da goyon baya mai yawa daga tara kuɗi da tallafin jama'a. Ana samar da sabbin dangantaka ta waɗannan zobba kowace rana. Don faɗaɗa jerin samfuran, Re.ing za ta fara raba bayanai ta hanyar dandamali na kafofin watsa labarai da gudanar da al'amuran. Bugu da ƙari, tana ƙoƙari ta haɓaka al'ummar alamar kasuwanci da za ta ci gaba da aiki a kan bikin duniya da dangantaka daban-daban.
INFORMATION
- What
- Re.ing
- When
- 2018
- Where
- Tokyo, Japan
- Client
- Scope
- Logo / Photograph / Product Design
CREDIT
- Product Design
- NOSIGNER (Eisuke Tachikawa, Daichi Komatsu)
- Photo
- NEWPEACE Inc. (Noriaki Fukushima, moya)
