PROJECT
NANA Lv. YOKOHAMA LANDMARK DATALAB
Jami'ar Yokohama City University Data Science Graduate School satellite campus a bene na 7 na Yokohama Landmark Tower.
HOW
Tushe don haɓaka ilimin kimiyyar bayanai da aiki.
NANA Lv. cibiya ce ta kirkire-kirkire don hadin gwiwar masana'antu da makarantu. Yana daukar siffar cibiyar karatu ta Jami'ar Yokohama City's Graduate School of Data Science da sarari don kamfanoni da suke son yin hadin gwiwa da Jami'ar.
An neme mu mu dauki nauyin yin alamar wurin, kuma mun tsara suna, alamar gani, da sarari. Makasudin shine a sanya shi a matsayin cibiyar kirkire-kirkire na gaba ta hanyar inganta ilimi da aiki a fannin kimiyyar bayanai.
Saboda kasancewarsa a bene na bakwai na Yokohama Landmark Tower, sunan Nana Lv. yana nuna yanayin da ke tsakanin matakin 7 a wasannin RPG, inda kana saba da kasada kuma ka fara shiga ainihin hauhawan mataki. Yana wakiltar duka matsayin kasuwancin Yokohama na yanzu, mai kallon gaba don kirkire-kirkire, da falsafar cibiyar na tallafawa 'yan kasada da suke shirye su yi kalubale.
Don tsarin tambarin, "7" da "L" an yi amfani da su a matsayin tushen wahayi don tagogin triangular a bene na 7 na Landmark Tower. Sannan an mai da shi tsari kuma an yi amfani da shi a kofar wurin da saman gilashin dakunan sirri, yana baza ayyukan "NANA Lv." a duk sararin samaniya.
WHY
Don maimaita Yokohama birnin
masu kirkire-kirkire.
Kimanin shekaru 160 da suka wuce, Yokohama na daya daga cikin tashar jiragen ruwa na farko a Japan da suka bude kofofinsu ga duniya bayan dogon lokacin keɓewar ƙasa. Da wannan tarihin baya, Yokohama, cibiyar wayewar Japan, ya zama birni na masu kirkire-kirkire, cike da "na farko na Japan" kamar layin dogo, fitilun gas, wayoyin hannu, da ice cream.
A yau, Yokohama shine birni na biyu mafi girma da kuma tashar jiragen ruwa mafi girma a Japan. Duk da haka, kasancewarsa kusa da babban birni (Tokyo), ya yi gwagwarmaya don kafa matsayinsa na birni da tattalin arziki. A shekarun baya-bayan nan, yankin Minato Mirai yana jan hankalin cibiyoyin bincike da ci gaba na manyan kamfanoni. Ana sa ran za su farfado da masana'antu a matsayin cibiyar fasaha ta zamani.
Ta yaya za mu iya amfani da wannan yanayin don sanya Yokohama ya zama birni mai jagorancin kirkire-kirkire kuma?
WILL
Da nufin zama cibiyar kirkire-kirkire ta Yokohama.
An buɗe shi a Afrilu 2020, NANA Lv. ya jawo hankali sosai a matsayin sabon mai zuwa a cikin Landmark Tower wanda ya kasance yana aiki kusan shekaru 30. Magajin garin Yokohama Fumiko Hayashi yana aiki sosai don haɓaka musayar albarkatu da ƙirƙirar kasuwanci a duk faɗin birnin. Don wannan dalili, kasuwanci, jami'o'i, da gwamnatocin yanki suna buƙatar haɗuwa kuma shi ya sa Magajin ya ayyana Yokohama a matsayin Birnin Ƙirƙira a 2019.
NANA Lv. muhimmin tushe ne don aiwatar da wannan sanarwa, tare da YOXO – wani daga cikin alamar mu – da YOXO BOX, tushe don tallafawa ci gaban kasuwancin venture.
Ta hanyar NANA Lv. muna fatan haɓaka ƙirƙira na Yokohama, ta hanyar sauƙaƙe canjin dijital na kamfanonin da ke Yokohama.
INFORMATION
- What
- NANA Lv. YOKOHAMA LANDMARK DATALAB
- When
- 2019-2020
- Where
- Yokohama, Japan
- Client
- Scope
- Branding / Branding stationary / Logo / CI Guideline / Naming / Space / Concept Development / Photograph
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Ayano Kosaka, Nozomi Aoyama)
- Space Design
- DIA OFFICE SYSTEMS CORPORATION
- Space Design Supervision
- NOSIGNER(Eisuke Tachikawa, Kosuke Nakamura)
- Photograph
- NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
