PROJECT
JIDA
Gudanar da gyare-gyare a matsayina na Shugaban JIDA da kuma Memba na Hukumar WDO don karfafa darajar zane a cikin al'umma.
HOW
Sake Gina Ƙungiyar Zane-zane Ta Farko A Asiya.
Zanen masana'antu ya ba da gudummawa mai yawa ga sake gina Japan bayan yaƙi kuma ya tallafa wa ci gaban masana'antu na dogon lokaci. Duk da yake wannan ya kawo wadata, ya kuma canza yanayin ƙasa da yanayi kuma ya hanzarta rushewar tsarin halittu. Yanzu muna fuskantar ƙalubale da ba a yi tsammani ba lokacin da aka fara zanen masana'antu. Bayan ya jagoranci zamanin yawan samarwa da yawan amfani, zanen masana'antu yana kan makomar juyi. Rawarsa a yau ita ce sake tsara masana'antu da kanta don cimma al'umma mai dorewa.
A cikin wannan mahallin, Eisuke Tachikawa ya gaji Kazuo Tanaka na GK Design a matsayin shugaban JIDA a 2021. A matsayin mafi ƙanƙanta da ya taɓa riƙe wannan matsayi, Tachikawa ya ɗauki ruhun majagaba na wadanda suka kafa JIDA a matsayin abin koyi. Tare da girmama tarihin ƙungiyar, ya bi sauye-sauye iri-iri a cikin wa'adinsa na shekaru huɗu, ya mika wa magajinsa Chiaki Murata a 2025.
A shekara 2021, Yugo Nakamura ya tsara kuma ya samar da alamar motsi na JIDA.
Farawa da shawarar Tachikawa a matsayin memba na Kwamitin Hangen Nesa na JIDA a shekarar 2019 don canza sunan Turanci daga "Japan Industrial Designers Association" zuwa "Japan Innovation Design Association," JIDA a shekarar 2021 ta sake suna kanta daga "Japan Industrial Designers Association" zuwa "Japan Industrial Design Association" don bude kofofinta fiye da masu zane kawai. Ma'aunin kasancewa memba ya canja daga "kwararrun masu zane" zuwa "kwararru masu shiga cikin zanen masana'antu," yana maraba da injiniyoyi, masu bincike, masu kula da kayan gargajiya, masu samar da kayan aiki da sauran masu siffanta wannan fanni.
A cikin 2024, JIDA ta sake ƙaddamar da "Takaddun Shaida na Ƙirar Samfur," wanda ya fara a 2010 a matsayin jarrabawar ƙira ta farko ta ƙasa a Japan, a matsayin "Takaddun Shaida na Ƙirar JIDA" mafi faɗi. Wannan faɗaɗa yana nuna imani cewa sake fasalin masana'antu yana buƙatar haɗin gwiwar ƙirƙira fiye da masu ƙira, kuma jarrabawar za ta iya zama mataki na farko zuwa ƙira ga jama'a masu yawa.
Daga 2021 zuwa 2023, JIDA ya zama babban ƙungiya ta Japan Design Organizations Council (DOO, da aka sani da D8 a baya), tare da Tachikawa a matsayin shugaban hukumar. Ya taimaka wajen kunna al'ummar ƙungiyoyi bakwai da kuma karfafa dangantakar tsakanin ƙungiyoyi. Wannan ya hada da kaddamar da "JAPAN DESIGN SUMMIT" na farko da inganta ayyuka kamar Design Museum movement don karfafa hanyoyin sadarwa na sana'a. Sakamakon wadannan kokarin, sunan "D8" na dadewa ya canza zuwa "DOO," wanda ya nuna babban canji a tarihin tsarin zane-zane na Japan.
Sunan DOO ya fito daga "JAPAN DESIGN ORGANIZATIONS AS ONE." Juyar da 8 na D8 da digiri 90 yana haifar da "OO" (∞), wanda ke nuna alamar membobin da ba su da iyaka da kuma sadaukarwa ga haɗa ƙungiyoyin ƙira daban-daban fiye da iyakoki. NOSIGNER ya ba da shawarar gajeriyar sunan da sunan Ingilishi kuma ya tsara alamar.
A shekarar 2023, Kungiyar Tsarin Duniya (WDO), hukuma mai ba da shawara mai matsayi na musamman na tuntubar juna, ta dawo da Taron Tsarin Duniya Tokyo 2023 zuwa Japan karo na farko cikin shekaru 34. Tachikawa ya ba da gudummawa a matsayin memba na kwamitin shirye-shirye tsawon shekaru biyu, yana taimakawa wajen tsara jigogi hudu—"Dan Adam," "Duniya," "Fasaha," da "Manufa." A lokacin taron, an zabe shi a matsayin wakilin Japan zuwa hukumar gudanarwa ta WDO. Wannan shi ne karo na farko cikin shekaru 50, tun lokacin Kenji Ekuan na GK Design, da shugaban JIDA ya kuma yi aiki a matsayin memba na hukumar gudanarwa ta WDO (da a baya ICSID).
WHY
Shin an cika gane ikon zane-zane?
Jafan bayan yaƙi ta samu ci gaban tattalin arziki cikin sauri ta hanyar masana'antu, tare da ƙirar masana'antu tana taka muhimmiyar rawa. A waɗancan shekarun da suka yi wahala, masu fafutuka da yawa sun ɗaga tutar ƙira, da nufin sake gina al'umma a matsayin babbar ƙarfin masana'antu.
A shekarar 1952, shekarar da Japan ta sake samun 'yancin kai ta hanyar yarjejeniyar zaman lafiya ta San Francisco, Sori Yanagi, Isamu Kenmochi, da Riki Watanabe—wadanda suka kafa harkar ƙirar zamani ta Japan—sun kasance cikin membobin da suka kafa JIDA (Ƙungiyar Ƙirar Masana'antu ta Japan), ƙungiya ta farko ta ƙira a fadin ƙasa a Japan da Asiya. A shekarar 1953, Aiichiro Fujiyama—dan kasuwa wanda daga baya ya zama Ministan Harkokin Wajen Japan da shugaban Keidanren (Tarayyyar Kasuwancin Japan)—ya fassara tarihin rayuwar mai ƙirar masana'antu na Amurka Raymond Loewy Never Leave Well Enough Alone. Wannan ya nuna hangen nesa na farkon bayan yaƙi na gina Japan akan sabon tushe na ƙirar masana'antu.
A shekara ta 1958, Ma'aikatar Kasuwanci da Masana'antu ta Japan (yanzu METI) ta kafa Sashen Zane-zane don haɗa zane-zanen masana'antu na Amurka cikin masana'antar Japan, tare da inganta bunkasa a duk masana'antun. A 1973, bisa gayyatar JIDA, Japan ta karɓi bakuncin ICSID (yanzu WDO) Babban Taron Zane-zanen Duniya a karon farko. JIDA ta kuma bukaci MITI ta kaddamar da motsi na "Shekarar Zane-zane", tana ci gaba da haɗin gwiwar masu zaman kansu da gwamnati a inganta zane-zane—kokarin da ya ci gaba har zuwa 1989 Babban Taron Zane-zanen Duniya a Nagoya.
Tun daga shekarun 1990, duk da haka, inganta zane-zane a Japan an bar shi ga kamfanoni masu zaman kansu kawai, wannan ya zo daidai da raguwar ci gaban tattalin arzikin Japan. Masu zane-zane na Japan, daga gine-gine zuwa zane-zane, sun ci gaba da samun yabo a duniya, duk da haka manufofin zane-zane na kasa ba su da fahimta, kasafin kudi mai isawa, da tallafin cibiyoyi idan aka kwatanta da sauran kasashe. Bayanai sun nuna masana'antu da kamfanoni da suka saka hannun jari a zane-zane a wannan lokacin sun ninka aikinsu fiye da wadanda ba su yi ba. Japan kuma ba ta da cibiyoyi kamar gidan kayan tarihi na zane-zanen kasa, majalisar bincike ko manufofi da aka keɓe, da kuma samun damar karatun zane-zane.
A yau, yayin da kamfanoni masu zaman kansu da gwamnatocin kasa a duniya ke daukar zane-zane a matsayin muhimmiyar albarkatun gudanarwa—da ke haifar da kirkire-kirkire da nasarori na duniya—Japan tana fuskantar tambaya mai muhimmanci: shin tana amfani da zane-zane sosai a matsayin karfin kasa?
WILL
Sanya Hikimar Zane-zane Ta Zama Mai Samun Dama A Duk Sassa.
Kowane mutum yana da ikon ƙirƙira da hannuwansa kuma ya shafi al'umma. Mun yi imani cewa duk wani aikin ba da shawara na sabon abu da canza duniya shine, a ma'ana mai faɗi, "ƙira."
Har zuwa yanzu, ƙira ta kasance tana gudana ta hanyar ra'ayin mutum-cibiya. Duk da haka wannan dogon lokacin mai da hankali ya rushe dangantakarmu ta daidaitawa da yanayi. A yau, ƙira da kanta dole ne a sabunta ta a matakin manufa—juyin halitta na ƙirƙirarmu. Dole ne mu wuce ƙirar mutum-cibiya, mu ƙirƙiri yanayi don yin magana da ƙalubalen duniya masu bambanta, kuma mu ƙara yawan mutanen da za su iya samar da misalan ƙirƙira don nan gaba. Wannan manufa tana tallafawa ayyukan NOSIGNER daban-daban da "Juyin Halitta na Ƙirƙira," kuma tana motsa ayyukan mu na ilimi a JIDA da WDO.
Ta hanyar haɗa hikimar da aikin ƙira da sassa masu yawa da raba ilimin ƙirƙira a duk duniya, muna neman haifar da sauye-sauyen da suke da mahimmanci don al'umma da masana'antu masu dorewa.
INFORMATION
- What
- JIDA
- When
- 2021-2025
- Where
- Japan
- Scope
- Design strategy / Logo / Branding
CREDIT
- Design Strategy
- Eisuke Tachikawa, JIDA board
- Logo Design
- Taku Satoh
- Movie
- Yugo Nakamura
- Special Thanks
- NOSIGNER Member
