PROJECT
1/d Sau ɗaya a rana
Alamar salon rayuwa mai murnar al'adun yau da kullun. Ƙira mai sauƙi da kyau yana ɗaukaka halaye na yau da kullun da ingancin rayuwa.
HOW
Alamar da ke ba da shawara yadda za a
"hana aikin gida,"
ba tare da damuwa ba.
Mun samar da alamar aikin gida "Sau ɗaya a rana" don kamfanin tallace-tallace na cikin gida wanda ke gudanar da odar saƙo, FELISSIMO CORPORATION. Kamar yadda sunan alamar ya nuna, "Sau ɗaya a rana," mun yi niyyar sanya aikin gida ya zama al'ada ta yau da kullun, muna ba da shawarar ra'ayoyi don "hana aikin gida." Mun kasance masu alhakin tsarin samfur, ci gaba, da ƙirar fakiti.
Feshin da aka ƙera don takamaiman wurare a cikin gida, yana da ƙananan ƙira don a bar shi akan tebur ko kicin don amfani da shi a kowane lokaci, wanda ya haɗu da salon rayuwarmu na yau da kullun. Muna kuma nufin ƙara ƙarfin gwiwa ta hanyar ƙara alamun karce da aka kashe a kan kwalaben feshi don rikodin amfani na yau da kullun. Wannan samfur yana amfani da kayan da suke da aminci ga yara da dabbobi, haka nan kuma suna da aminci ga muhalli.
WHY
Kawo nishaɗi ga aikin gida na yau da kullun, a matsayin al'ada.
An samu ci gaba a aikin gida, kamar samar da injunan wanke jita-jita, injunan wanke tufafi da busawa, da kuma injunan share ƙura na robotic. Duk da haka, lokacin da mata matsakaita ke ciyarwa ya rage da mintuna shida kawai a cikin shekaru 20 da suka gabata. (Bisa ga Ofishin Kididdiga, Ma'aikatar Harkokin Cikin Gida da Sadarwa,
Zai yiwu cewa aikin da ke bayan share da kawar da ƙwayoyin cuta yana karuwa saboda karuwar wayar da kan tsabta. A lokaci guda, yana iya zama abin gajiya don yin tsabtace kowace rana, wanda ke haifar da sannu a hankali ci gaba da amfani da lokaci da yawa fiye da yadda ake so. Don haka, mun yi tambaya ko zai yiwu a rage nauyi da damuwa na aikin gida, ta hanyar kawo nishaɗi a cikin aikin, da ƙarfafa wannan a matsayin dabi'a.
WILL
Alamar da ta daɗe a kasuwa,
da ke yada sabbin hanyoyin yin ayyukan gida.
"Sau rana guda," alamar ƙananan kayayyaki da mutane da yawa suke so, yanzu ya zama mai dogon sayarwa a cikin sauran kayayyakin FELISSIMO, yana taimakawa wajen haɓaka wasu kayayyakin asali. A cikin tambayoyin, masu siyan kayayyaki da yawa sun bayar da rahoton cewa za su iya, a gaskiya, "sanya aikin gida ya zama dabi'a" ta hanyar amfani da waɗannan kayayyaki, inda sama da kashi 70% sun amsa cewa za su ci gaba da amfani da su. Kayayyaki masu sabuwa iri-iri sun fito tun "Sau rana guda," kuma za mu ci gaba da tallafawa aikin gida ta wannan alamar kula da gida da ke nufin "hana aikin gida."
INFORMATION
- What
- 1/d Once a day
- When
- 2018
- Where
- Japan
- Client
- Scope
- Branding / Branding Strategy / Logo / Packaging / Naming
CREDIT
- Art Direction
- Eisuke Tachikawa
- Graphic Design
- Eisuke Tachikawa, Toshiyuki Nakaie, Yoshiki Odake, Ryota Mizusako, Ayano Kosaka
- Photograph
FELISSIMO CORPORATION , Yuichi Hisatsugu