PROJECT
Dabarun Abokan Ciniki na J LEAGUE
An ƙirƙira cikakken dabarun tallace-tallace wanda ya haifar da karuwar halarta J-League da samun sabbin magoya baya. Dabarun sun ci gaba tsawon shekaru, suna samun ribar tarihi a shekarar 2024.
HOW
Dabarun tallace-tallace don
gina makomar J-League.
A cikin 2018, bisa ga umarnin tsohon Shugaban Mitsuru Murai, mun haɓaka dabarun tallace-tallace na J-League. Mun sake ayyana manufar gasar: "Yin ƙwallon ƙafa al'adun Jafan," "Yin kungiyoyi al'adun yanki," "Wadatar rayuwa ta hanyar wasanni."
Mun raba magoya baya zuwa matakan biyance guda shida, daga masu riƙon katin lokaci zuwa masu rashin sha'awa, muna hari kan masu goyon baya masu sauƙi da gogewa ɗaya ko ƙasa da haka a filin wasa. Mutane bakwai—iyalai, masu son yanki, ma'aurata, magoya baya masu arziki—kowanne ya karɓi tsarin UX da aka keɓe da tafiye-tafiyen abokin ciniki. Tsarin bincike na kai ya ba wa kungiyoyi ikon magance kalubalen su.
Mun gabatar da tsari inda J.League kanta za ta jagoranci wajen kafa misali—ACTION—ta nuna wa kulubaye hanyar gaba ta hanyar fara shari'o'in misali. A lokaci guda, mun tsara hanyar da za ta ba da tallafi ta hanyar tallafin kuɗi ga yunƙurin kulubaye na farko a haɗin gwiwa tare da al'ummomin yankin da al'umma, muna yada ayyukan da suka yi nasara a sauran kulubaye. Ta hanyar tsara dangantakar gasar–kulubaye a kan waɗannan ginshiƙai biyu na ACTION da SUPPORT, mun kafa tsarin ci gaban J.League mai dorewa.
【関連サイト】
A matsayin AYYUKA na kankare da hukumar gasar ke jagoranta, mun kafa ginshiƙai biyar: "Haɓaka Alamar Kasuwanci da UX," "Karɓar Baƙi a Filin Wasa," "Haɗin Gwiwar Al'umma da Zamantakewa," "Sanya Ƙwallon Ƙafa ya fi Sauƙin Samun Dama," da "Ƙarfafa Amincin Hukumar Gasar-Kungiyoyi." Mun gabatar da sababbin hanyoyin tuntuɓar masu yawa: inganta UX na rukunin yanar gizo da app ɗin, ƙwarewar filin wasa mai hankali, sassauta ƙa'idodin haɓaka kayayyaki, samun sabbin abokan ciniki ta hanyar alamar samfur, samarwa a filin wasa, da sake fasalin manyan nuni. Bugu da ƙari, mun ƙirƙiri mahalli mai dacewa da yara da masu fara koyo kuma mun sake gina dangantakar kungiya-al'umma—duk an fassara su zuwa AYYUKAN da za a iya aiwatarwa.
WHY
Shin iya gasar ƙwallon ƙafa ta Japan
ta zama fitilun bege
ga ƙasar?
Tun daga kafuwarta a shekarar 1991, J-League ta canza Japan daga ƙaramin ƙungiya ta ƙwallon ƙafa zuwa babban iko a Asiya, tare da 'yan wasa da ke takara a fagen duniya. Duk da haka, yayin da ta ke gabatowa ga alamar kwata-kwata karni, gasar ta fuskanci tsutsotsi na alamun kasuwanci da raguwar hankalin gida yayin da taurari suka yi hijira zuwa kungiyoyin Turai. Duk da yawan ayyukan al'umma na kungiyoyin, darajar su ta kasance ba a sadar da ita ba. Tare da haramtar wasannin kwallo a wuraren shakatawa da nisantar yara daga wasanni, bukatar sauyi ta karu yayin da ranar tunawa ta 25 ta gabato.
Matsakaicin shekarun da kuma yawan matasa na masu halartar J League
Adadin 'yan wasan Japan a manyan gasar Turai (2000-2025)
WILL
Kudaden shiga na tarihi
sun nuna sake haɓakar
gasar.
Jim kadan bayan shawarar mu, J-League ta fuskanci kalubalen COVID-19 da ba a taɓa gani ba. Amma ta fito da ƙarfi, gasar ta cimma tarihin kudaden shiga a shekarar 2024. Dabarar mu ta buɗe ikon J-League da ke ɓoye ta hanyar gogewa na zamani da ƙirƙirar kayayyaki, ta haifar da sabbin haɗin gwiwa tare da magoya baya. Ganin makomarmu da muka yi hasashe ta bayyana a fannoni da yawa yana kawo gamsuwa mai zurfi ga gudunmuwar dabarar mu.
INFORMATION
- What
- J LEAGUE Customer Strategy
- When
- 2018
- Where
- Japan
- Client
- Scope
- Design strategy / Concept development / Promotion strategy support / Promotional items
CREDIT
- Design Strategy
- NOSIGNER (Eisuke Tachikawa)