PROJECT
HUSKEY_test
Ya haɗa gwiwa wajen kafa HUSKEY, yana jagorantar ƙirar sa da haɓaka hannun jarin hankali.
HOW
Cimma Kame Carbon ta hanyar
Mayar da Bawo Shinkafa zuwa
Biochar tare da Inganci mai Girma.
HUSKEY kamfani ne mai farawa wanda ke canza bawo da aka jefar da su zuwa biochar mai kyakkyawan aiki. Tare da na'urar carbonization ta musamman da ke aiki akai-akai da kwarewar halittu masu rai, kamfanin yana aiwatar da biochar a matakin al'umma don tabbatar da noma mai dorewa. Gidauniyar ta Issei Oura da Takayuki Nishigaki—wadanda suka kammala karatunsu a "School of Evolution," inda wanda ya kafa NOSIGNER, Eisuke Tachikawa, ke koyar da "Evolutional Creativity"—Tachikawa kuma ya shiga a matsayin darakta da CDO don jagorantar zane-zane da goyon bayan kirkire-kirkire.
Biochar, wanda ke iya adana carbon a cikin kasa na tsawon lokaci, yana ba da amfani mai dorewa ga manyan adadin bawo da noman shinkafa ke samarwa. Biochar na bawo ba kawai yana hana fitar da CO₂ ba har ma yana da babban ikon riƙe ruwa, iska, da ramuka, yana kirkiro wuraren zama ga halittu masu rai da rage buƙatar takin sunadarai.
Yayin da al'adar carbonization (kona a hankali) na bawo ta dauki dubban shekaru, ana ganin ba ta da inganci a fannin tattalin arziki a noman shinkafa na zamani. Ana buƙatar kayan aiki masu girma, kwanciyar hankali, da inganci don sarrafa babban adadin bawo. Tsarin gargajiya suna da rauni kuma suna da wahalar girma, amma HUSKEY ta ƙirƙira sabon tsari mai ci gaba, tana ciyar gaba da duka mallakar fasaha da aiwatarwa a zahiri. Ta hanyar bincike mai ci gaba kan halittu masu aiki da yawa, kamfanin yana inganta ingancin biochar, yana gudanar da gwaje-gwajen filin, kuma yana aiki ba kawai don samun carbon credits ba amma noman dorewa na gaske tare da duniya.
VOICE
Gwajin Taken
Bayan ganin wurin da ake gyarawa a Naraijuku, a cikin motar da muke komawa matsuguni a Matsumoto, Tachikawa-san ya yi shiru tsawon lokaci, amma lokacin da ya ga alamar ○○juku a hanya ya ce "A cikin kalmar juku akwai gida da mutane da ɗari a ɓoye. Ɗarin gidaje, ɗarin mutane, da kuma ɗarin labarai, yaya game da BYAKU?" A wannan lokacin, ni da Miyachi mai alhakin kasuwanci mun yi sowa ta farin ciki, kuma wannan lokacin da aka yanke shawarar sunan matsuguni ya zama BYAKU ya fi duka burge ni.
下付きキャプションテスト
CLIENT VOICE
太刀川さんとお仕事をさせて頂く中で最も印象に残っている事は、ありたい姿は見えていたものの、宿の名前が決まらず暗礁に乗り上げていた時です。
奈良井宿で改装中の現場を見た後、松本の宿泊先に戻る車中でずっと黙っていた太刀川さんが道中の○〇宿という看板を見て「宿という字の中には家と人と百が隠れている。百の家、百の人、そして百の物語でBYAKUはどうだろうか」と言った瞬間、私と事業責任者の宮地の歓声があがり、宿名がBYAKUに決まった瞬間が一番印象に残っています。
BYAKUは地域の宝をお預かりし、その宝を最高の状態でお客様に紹介させて頂き、地域のファンになって頂くことを目的としています。我々はBYKAUを日本一地域と深く繋がれる宿へと更に進化させて行きたいと思っています。NOSIGNERさんとはこのプロジェクトの伴走者として引き続きご一緒させて頂きたいと思っています。
株式会社47PLANNING
鈴木賢治
Sunan HUSKEY yana nuna hangen nesa na kamfanin na canza "HUSK" zuwa "KEY" ga al'umma mai zagaye, wanda ya dace da ƙarfin tsarin carbonization. Alamar tana amfani da ƙirƙira mai ƙarfi da ke samun ruhi daga "steampunk" da "industrial" tare da kibiya mai juyawa zuwa hagu don nuna jujjuyar lokaci da dawo da carbon zuwa ƙasa.
Kayan sadarwa kamar katunan kasuwanci da bangon Zoom suna zuwa a nau'i biyu—rawaya don harshen shinkafa da baƙi don biochar—don bayyana canjin a fili. Har ma katunan kasuwancin suna amfani da takarda da aka yi daga shinkafar da aka jefar, wanda ke nuna himmar HUSKEY ga dorewa.
WHY
Babban Sawun Gas Greenhouse
na Noman Shinkafa.
Tun lokacin da aka gabatar da noman shinkafa daga nahiyar kusan shekaru 3,000 da suka gabata, shinkafa ta kasance babban abincin Japan, kuma kusan rabin yawan mutanen duniya sun dogara da ita a matsayin tushen abinci. Duk da haka kaɗan ne mutane suka gane girman tasirin da take yi ga muhalli. Aikin noma da gandun daji sun kai kusan kashi ɗaya cikin huɗu na hayaƙin gas da ke haifar da yanayin duniya, kuma noman shinkafa shi ne tushe na biyu mafi girma bayan kiwo.
Fitar da iskar greenhouse ta duniya daga noma da gandun daji
Samar da Husk na Shinkafa na Shekara-shekara (A Duniya da Japan)
A lokacin noman shuki, gonakin shinkafa suna fitar da adadi mai yawa na methane, wanda ya fi carbon dioxide karfi sau 25 a matsayin gas mai haifar da yanayin duniya. Bugu da kari, sama da tan miliyan 100 na huskar shinkafa ana samarwa a duniya a kowace shekara—kimanin tan miliyan 2 a Japan kadai—kuma yawanci ana kone su, wanda ke fitar da adadi mai yawa na CO₂. Duk da kasancewar muhimmi ga ɗan adam, ba a san sawun gas mai haifar da yanayin duniya na noman shinkafa ba. Sake tunani kan wannan zagaye da kuma matsawa zuwa aikin gona mai dorewa shine ɗaya daga cikin manyan ƙalubale na makomar jinsinmu.
WILL
Ƙirƙirar Al'ummomin Dorewa
Ta Hanyar Zagayowar Carbon na Shinkafa.
Ayyukan nunawa da ke amfani da tsarin carbonization na husks shinkafa na HUSKEY da biochar mai inganci sun riga sun fara a filayen noma a Japan da sauran kasashe, suna cimma burin noman da ba tare da magungunan kashe qwari ba tare da karuwar amfanin gona sosai ga wasu amfanin gona. Karfin HUSKEY yana kwance a samar da biochar mafi inganci ta hanyar bincike mai zurfi kan microbes yayin da kuma kara girma da inganta inganci tare da sabbin kayan aikinsa, yana ba da damar sarrafa babban adadin husks shinkafa. An shigar da patent don sanya tsarin a cikin kwantena don tura shi zuwa manyan yankunan noma, kuma ci gaba da bunkasa yana ci gaba.
Ta hanyar fadada fasahar HUSKEY a cikin gida da kuma kasa da kasa, muna son mu kara saurin zagayowar carbon na noman shinkafa da kuma ba da gudummawa ga gina al'umma mai dorewa.
INFORMATION
- What
- HUSKEY
- When
- 2024
- Where
- Japan
- Client
- HUSKEY Co., Ltd.
- Scope
- Branding / Branding stationary / Logo / CI Guideline / Packaging / Naming / Business card / Slide format / Product / Web / Web and Front End / ZOOM Background Design / Concept Development
- SDGs
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Sakura Ito, Keyaki Kanezashi)
- Product Design
- NOSIGNER (Eisuke Tachikawa, Mahiro Kobayashi)
- Web Design
- NOSIGNER (Eisuke Tachikawa, Keyaki Kanezashi)