PROJECT
GRAVITY PEARL
Kayan ado na maganadisu suna canzawa cikin 'yanci—lu'u-lu'un roba suna zama zobba, sarƙoƙin wuya, brooches ta hanyar ƙirar sabunta mai iya sake tsarawa.
HOW
Lu'ulu'u na wucin gadi da aka gyara ta hanyar karfin maganadisu.
A matsayin amsa ga buƙata daga Ƙungiyar Masana'antar Lu'u-lu'u na Wucin Gadi ta Japan, mun ƙirƙiro sabon samfur, "Gravity Pearl," ta amfani da fasahar masu sana'ar lu'u-lu'u na wucin gadi na birnin Izumi. "Gravity Pearl" wani lu'u-lu'u ne na wucin gadi mai magnet na neodymium a cibiyarsa. Suna jan juna, suna tattaruwa kamar kumfa ta hanyar magnetism, ana canza su cikin 'yanci zuwa abin wuya, zoben hannu, broches, 'yan kunne, da sauransu. Buƙatar farko ta kasance don ƙaddamar da sabon alamar kayan ado. Duk da haka, mun koma ga asalin kayan kuma mun ba da shawarar sake fasalin ainihin kayan da kansa. Ta hanyar tsara lu'u-lu'u don canzawa zuwa kayan ado na siffofi daban-daban waɗanda ke kama da kyawun yanayi na ƙirar, mun iya sanya waɗannan cikin samfuran da za su iya sarrafa duka BtoB da BtoC.
WHY
Haɗa samar da lu'u-lu'u na wucin gadi zuwa makomar gaba.
A birnin Izumi na Osaka, an yi samar da lu'u-lu'u na wucin gadi tare da masana'antar gilashi tun zamanin da. Yanzu haka masana'anta ce mai muhimmanci a yankin, tare da kaso na kasuwar kasa sama da kashi 80%. Tare da fasaha mai ci gaba, ana samar da lu'u-lu'u na wucin gadi da aka gina da beads na gilashi, filastik, ko kuma tushen harsashi iri daya da lu'u-lu'u masu girma. Ana fitar da lu'u-lu'u na wucin gadi na birnin Izumi zuwa kasashe da yawa, har da Turai da Amurka. Ko da yake ana yaba da su sosai, kamar sauran masana'antu na gargajiya, kwanan nan an sami raguwar tallace-tallace da karancin ma'aikata. A irin wannan yanayi, mun yi tambaya ko wane irin tsari ne ake bukata don hada masana'antar lu'u-lu'u na wucin gadi da nan gaba, a lokaci guda kuma ya ba da gudummawa ga farfado da yankin?
WILL
An sabunta bayanan tallace-tallace a wani taron zane a Tokyo.
Gravity Pearl ya kasance ana sayar da shi a gaban lokaci a taron ƙira "DESIGN TIDE," wanda ya jawo hankalin mafi yawa a Tokyo, inda ya yi rikodin mafi girman tallace-tallace. Daga baya, an yi tsammanin ci gaba mai girma a nan gaba. Mun karɓi shawarwari kan manyan mu'amaloli. Duk da haka, saboda yanayi daban-daban na cikin kamfani, an yi watsi da wannan aikin a tsakiyar hanya. Duk da haka mun yi imani cewa sabbin abubuwan da aka samu a wannan aikin na iya buɗe sabbin damammaki ga masana'antar lu'u-lu'u na wucin gadi ta Japan da a masana'antar kayan ado.
INFORMATION
- What
- Gravity Pearl
- When
- 2019
- Where
- Tokyo, Japan
- Client
- Japan Imitation Pearl & Glass Article’s Association
- Scope
- Branding / Logo / Packaging / Product Design / Concept Development / Photograph
- SDGs
CREDIT
- Art Direction
- Eisuke Tachikawa
- Inventor
- Eisuke Tachikawa
- Product Design
- Eisuke Tachikawa
- Graphic Design
- Eisuke Tachikawa