PROJECT
HAKKO SEIKATSU
Sake sabon ma'anar alamar Kyoto Tsukemono (Turshi na Japan) mai tarihi tare da sabon kasuwanci a tashar Kyoto.
HOW
Yi amfani da inganci
abincin da akayi fermenting
a cikin rayuwar yau da kullun.
Mun sake suna wa alamar kasuwancin Nishiri "Hakko Seikatsu" (wanda ke nufin "Salon Rayuwar Fermentation" a harshen Jafananci). Waɗannan abinci ne da aka haɗa ta amfani da ƙwayoyin cuta masu kyau na lactic acid bacteria da ake kira "labre lactic acid bacteria." Kamar yadda sunan alamar kasuwanci ya nuna, an kusantar abinci da aka haɗa da rayuwar yau da kullun, suna haɓaka samfuransu wajen sabunta kamfaninsu mai dadewa. A matsayin wani bangare na wannan tsari, muna cikin haɓaka samfuran kamar "AMACO," wanda yake da jeri na abinci na yau da kullun kamar abubuwan sha na lactic acid fermented, da miya da ake amfani da su ba tare da dafa ba. Mun tsara alamar ta amfani da kanji da za a iya gane da kuma karantawa cikin sauƙi, tare da kumfa a matsayin motif da ke nuna tsarin fermentation.
Kalmar "rayuwar fermented" an yi amfani da ita tare da rubutun da ake karanta cikin sauƙi nau'in Mincho, don nuna alamar kasuwanci a fili a matsayin salon rayuwa mai lafiya ta amfani da abinci masu fermented. Ta hanyar ƙirƙirar alamar da ke kewaye da kalmomin da kumfa na fermentation da ke motsawa, yana bayyana yadda jiki ke canzawa ta hanyar fermentation da kuma yadda alamar kasuwanci kanta ke canzawa kullum.
NISHIRI yana riƙe da hoton shagon da ya daɗe na abincin da aka turare. Don ƙirƙirar sabon hoto a matsayin alamar abincin lafiya da aka haɗe, mun tsara fakitin don jaddada jin daɗin haɗuwar al'adun Japan da Yamma. Muna amfani da haruffa daga zamanin bugu na letterpress da ake kira "Plantin," saboda muna son wannan alamar ta zama ƙirar Japan da Turai Don yin amfani da zane-zanen da alamar ta fara amfani da su kafin tsarin sake fasalin, mun raba rubutun da zane-zanen. Mun yi tunani sosai kan yadda samfuran za su kasance a kan rumfuna, tare da tabbatar da cewa zane-zanen da taken, ko zane-zanen kawai, suna fuskantar abokin ciniki. Akwatin kyauta yana wakiltar kumfa, inda aka nuna ƙirar fakitin ta hanyar yanke ramummuka da aka sanya ba da gangan ba a saman.
WHY
Hikimar gargajiya ta Kyoto
da al'adun fermentation,
zuwa rayuwar yau da kullun.
Nishiri kamfani ne mai tsayi na turadin Kyoto na gargajiya, yanzu yake shahararren alamar kasuwanci da ake sayar da ita a manyan kantuna daban-daban ko'ina a Japan. Haɓakar turadin ta amfani da "labre lactic acid bacteria" ya samo asali ne daga tsire-tsire da aka gano daga "suguki" (kayan lambu na Japan mai kama da turnip) na turadin Kyoto. Tare da haɓakar turadin, alamar kasuwanci ta zama sananne yanzu, tana haɓaka salon rayuwa mai koshin lafiya tare da abincin da aka haɗe. Ko da yake turadin ya kasance muhimmin bangare na abincin Japan koyaushe, wannan al'ada ta kasance tana ɓacewa a hankali cikin lokaci. Mun yi tambaya yadda za mu iya zamanaita kamfanin Kyoto mai tsayi na abincin da aka haɗe don mutanen yau.
WILL
A matsayin masana'antu,
don riƙe tarihin
sama da shekaru dubu
a Kyoto.
A "Hakko Seiktatsu AMACO stand," za ku iya samun Kobo Nishiri da aka kafa a tashar Kyoto. Yanzu ya zama wuri mai shahara ga masu yawon bude ido da 'yan kasuwa daga ko'ina a duniya, inda za su iya tsayawa don gwada shahararrun abubuwan sha na lactic acid fermented cikin sauri. Muna binciken ƙirƙirar ƙarin damammaki domin mutane su ji daɗin abinci masu fermented, yayin da muke ci gaba da haɓaka irin waɗannan wuraren tsayawa a duk faɗin Japan. A cikin kamfanonin da suka kafa a Kyoto, don gadon al'adun zuwa nan gaba, mun fahimci cewa ya zama dole a matsayin falsafar canzawa bisa ga lokutan. NISHIRI ya kare al'adun Kyoto na abinci masu fermented da kuma pickles na Kyoto. Muna nufin wannan kamfani ya dawwama sama da shekaru dubu, yana aiki akan sauye-sauyen kamfani ta hanyar alamomi da samfurori, domin "Hakko Seikatsu" ya jagoranci salon rayuwarmu na zamani.
INFORMATION
- What
- HAKKO SEIKATSU
- When
- 2017
- Where
- Kyoto, Japan
- Client
- Scope
- Branding / Branding stationary / Logo / CI Guideline / Packaging / Pamphlet
- Award
- WOLDA Award of Excellence(2018)
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Ryota Mizusako, Toshiyuki Nakaie, Ayano Kosaka)