PROJECT
Kicin mai nishadi ta cookpad
Babban shafin girke-girke na Japan ya kirkiro kasuwancin gidaje na tushen kicin. Yana ba da wurare masu karfafa jin dadin dafa abinci.
HOW
Ƙirƙirar sashe don kimanta kicin jin daɗi.
Cookpad, babban dandamali na Japan don neman da buga girke-girke, ya ƙaddamar da "Sashen Kitchen na Tanoshii" don inganta yanayin dafa abinci a gidaje. Mun yi aiki tare da wannan sashe tun lokacin da aka ƙaddamar da shi kuma mun ɗauki nauyin yin alamar kasuwanci da tsare-tsaren tunani, gami da ƙirƙira manufar wannan sabon kasuwanci, haɓaka alamar kasuwanci da ayyukanta, da kuma ba da tallafi na ƙirar.
Da farko, mun mai da hankali kan yadda ya kamata a bayyana "dakin dafa mai daɗi". Hakika, babu wani nuni na haƙiƙa na yadda dakin dafa ya dace da mai amfani. Wannan shi ne saboda masu kera kayan aikin dakin dafa suna gasa da juna. Yayin da wasu masu kera za su yi ta ba da labarin fa'idodin da dakunan su ke bayarwa, babu wani mai kera da zai iya samar da nuni na haƙiƙa. Duk da haka, mun yi imani cewa Cookpad, babban mai samar da girke-girke na Japan wanda ya karɓi falsafar "sanya dafa abinci na yau da kullun ya zama mai daɗi," zai iya jagorantar ci gaban irin wannan nuni.
Manufarmu a cikin haɓaka alamar girki ita ce ba da damar gwada duk gidajen girki cikin gaskiya da kuma rashin son kai tare da sauran ma'auni na dukiya kamar farashin haya, girman ɗakuna, da lokacin tafiya zuwa tashar da ta fi kusa. Wannan zai iya yin tasiri akan darajar gidaje.
Game da VI
A cikin tsara VI na KiT da kasuwancin Tanoshii Kitchen na kamfani, mun jaddada nuna "jin daɗi" na dafa abinci, wanda yake a tsakiyar wannan kasuwanci, ta hanyar da ta dace da ainihin kamfanin Cookpad.
Mun kuma tsara tambarin KiT tare da zane-zane wanda shine superellipse, siffar da ake yawan amfani da ita wajen kayan aikin dafa abinci kamar tebura, allunan yanke, da wukake. Wannan siffar ta kuma tuna mana da bakunanmu, waɗanda muke ci da su, nan take suna kawo ɗanɗano mai daɗi a tunani.
Lambobin ma'aunin kimanta da kuma nau'in rubutun an ƙirƙira su ta amfani da babban rubutun geometric sans serif "GOTHAM," wanda ke haifar da tasiri mai ƙarfi tare da haruffansa masu zagaye da son rai. Zaɓin wannan rubutu yana ba da damar alamar ta isar da ma'anar sauƙi da nishaɗi.
Takaddun Shaida
Mun kuma shiga cikin tsara kayan aiki don tantance Tanoshii Kitchen Score a hankali da kuma takaddun shedar KiT mai nuna alamun kayan abincin curry da tsarin da ke haifar da karin kima ga gidaje da kicin.
WHY
Damuwar da masoyoyi ke haifarwa
a rayuwar ku ta yau da kullun.
Ci abinci ɗaya ne daga cikin muhimman ayyukan da ake bukata don samun lafiya da farin ciki a rayuwarmu ta yau da kullum. Musamman ma, dafawa wa kanmu wani abu ne mai daɗi da wadatarwa wanda yake ba mu gamsuwa da ta'aziyya yayin da kuma yake ba mu damar godewa da baikokin yanayi.
A matsayin wurin farko na waɗannan abubuwa masu rai, ɗakin dafa abinci yana da mahimmanci ga kowane gida. Mutane da yawa suna ba da mahimmanci ko dai kamar sauran abubuwa kamar kuɗin haya, girman ɗakuna, da samun sauƙin shiga sa'ad da suke zaɓar gida. Duk da haka, ƙaramin adadi ne na gidajen haya ke da ingantaccen yanayin ɗakin dafa abinci. Sakamakon haka, mutane da yawa, musamman mazauna gidajen haya a birane, suna dafawa cikin damuwa mai yawa ko kuma sun daina dafawa gaba ɗaya saboda rashin isasshen sarari ko rashin ayyukan da ake bukata don dafawa.
Kashi na Fifiko da Ayyukan Kicin Fiye da Arhan Gidaje
WILL
Tashin daɗaɗɗun ɗakuna za su kai ga ƙarin mutane
suna gudanar da rayuwar yau da kullun mai ɗorewa.
"Tanoshii Kitchen Real Estate" ya sami kyakkyawan karɓa tun lokacin da aka ƙaddamar da shi, kuma an sanya hannu kan jerin yarjejeniyoyin gidaje ta wannan gidan yanar gizon. Muna tsammanin cewa Tanoshii Kitchen Score "KiT" zai zama cibiya ga ayyukan kasuwanci daban-daban na Cookpad a nan gaba, gami da shawarwarin gidaje da ke mai da hankali kan kicin da suka ƙunshi haɗin gwiwar kamfanoni daban-daban.
Mun gaskata cewa idan Kitchen Score "KiT" zai iya samun karɓa a cikin al'umma a matsayin alamar da za ta iya tasiri akan ƙimar kadarorin yadda sauran ma'auni suke yi kamar girman ɗakuna, samun sauƙin zuwa daga tashoshin jirgin ƙasa, da ƙimar da ke hade da kusancin layukan jirgin ƙasa, mutane da yawa za su iya kimanta ingancin rayuwarsu daga fuskar samun kicin da yake da jin daɗi. Muna fatan mu taka rawa wajen ƙirƙirar al'ummar da mutane da yawa za su ji daɗin dafa abinci a cikin kicin mai jin daɗi kuma su yi rayuwa mai koshin lafiya kullun.
INFORMATION
- What
- Fun kitchen by cookpad
- When
- 2020
- Where
- Japan
- Client
- Scope
- Branding / Branding Strategy / Logo / CI Guideline / Promotional items / Concept Development / Research / Font
- Award
-
Good Design Award (2020)
-
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Nozomi Aoyama, Jin Nagao)
- Researcher
- NOSIGNER(Kentaro Yasuda)
- Photograph
- NOSIGNER(Yuichi Hisatsugu)