PROJECT
DAIDOGEI WORLD CUP in SHIZUOKA
Alamar tambari don babban bikin wasan titi na Asiya.
HOW
Ƙirƙirar alamar kasuwanci mai daidaito ta hanyar haɗin gwiwa da ɗalibai na gida.
Don Share wannan taron ga duniya a matsayin bikin wasan kwaikwayo na titi, wanda ke da damar jan hankalin masu sauraro na Edinburgh International Festival, mun sake tsara alamar gargajiya da aka rubuta da farko a cikin rubutun Yamma don haɗa kanji. Manufar ita ce yada kalmar Jafananci "Daidogei" ga duniya a matsayin kalmar Jafananci ta duniya tare da kalmomi kamar "kimono" da "sushi."
Mun gudanar da gasa da ke nufin ɗalibai na gida, inda aka gudanar da tarurruka a gaba don raba allunan yanayi da saita mahimman launuka, don samar da mahimmin hangen nesa na wannan bikin. Tare da ayyukan ɗalibai da aka tsara da wani sautin takamaiman, mun cimma ci gaban gani mai daidaituwa. Bugu da ƙari, muna tabbatar da girman bikin da iyawar da ke faruwa a cikin ɗan gajeren lokaci na mako ɗaya. Yanzu muna aiki kan binciken gaskiya tare da matakan daban-daban don neman shiga cikin Littafin Rikodin Guinness na Duniya.
INFORMATION
- What
- DAIDOGEI WORLD CUP in SHIZUOKA
- When
- 2019
- Where
- Shizuoka City, Japan
- Client
- Daidogei World Cup Executive Committee
- Scope
- Design strategy / Branding / VI / Packaging / Poster / Event / Motion Logo
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Tomoro Hanzawa)
- Collaboration
- Winners from Shizuoka Design College
SHIZUOKA DESIGN COLLEGE (Mirai Miyamura, Haruka Suzuki, Wakana Oishi, Chiaki Oguri)
WHY
Shizuoka gida ne ga babban biki a duniya.
Daidogei World Cup a Shizuoka wata bikin wasan kwaikwayo da fasahar wasan kwaikwayo ne da ake gudanarwa a kowane watan Nuwamba. A matsayina na daraktan alamar kasuwanci na ra'ayin birnin Shizuoka na "On Stage Shizuoka," mun yanke shawarar yin aiki a kan alamar kasuwanci na babban bikin Shizuoka. Daidogei World Cup ya shahara tare da mazaunanta a matsayin taron da zai tara kusan miliyan 1.6 zuwa 2 na masu kallo a cikin ƙasa da mako guda. Ana iya cewa wannan ɗaya ne daga cikin bibunan wasan kwaikwayo na tituna mafi na musamman a duniya. Duk da haka, shahararsa a ƙasashen waje ba ta taɓa zama mai girma ba.
Tare da haɗin gwiwar ɗalibai, masu son rai, da sauran ƴan ƙasa masu goyon bayan bikin, mun so mu nuna damar ɗaya daga cikin manyan bibunan duniya na ƴan wasan tituna daga fannoni daban-daban. Mun tambayi irin alamar kasuwanci da ake buƙata don haɓaka damar ɗaya daga cikin mafi kyawun biki a duniya a Japan.
