To expose the festival at home and abroad where the world's top performers gather.
World Theatre Festival Shizuoka is an annual performing arts festival sponsored by Shizuoka's SPAC (Shizuoka Performing Arts Center). As a branding director for the "The Town in a Theatre" concept held by Shizuoka City, we were in charge of rebranding, on the occasion of their 20th anniversary. Up until now, it has been a rare opportunity for performers gathering from all over the world with the most advanced theatre, dance, film and music. However, it has yet to be fully exposed to the world. While are many theatre related people from all over the country in Japan, it was not well recognized by the local people. In addition, it is one of the most primitive arts in human history, where its "land-like" and "human-like" attributes is a necessary point in visualizing the essential attraction of the theatre. We therefore questioned what kind of design was needed to expose to the world for the people of the town.
A key visual of the "mask" to symbolize the art of theatre.
We created a key visual of the "mask", as a symbol of the unique relationship the theatre has with the people. Under the mask that has been wrapped like paper, we can find faces of performers of various nationalities and backgrounds, as we bring to light their inner selves to express the essence of theatre art. In order to be easily read by people from abroad, we named this event "World Theatre Festival Shizuoka" used also in the logo, as opposed to "Fujinokuni⇄Sekai Engekisai". We designed the logo to have three parts using the icons of the Earth (WORLD), Flag (FESTIVAL), and Mt. Fuji (SHIZUOKA) that also looks like a human figure, easily used as a pattern. Every year during this exhibition period, this pattern will be used throughout the city to expose the event for the people to be more familiar with.
WORLD THEATRE FESTIVAL SHIZUOKAwhen:
NOSIGNER (Eisuke Tachikawa)
NOSIGNER (Eisuke Tachikawa, Tomoro Hanzawa, Ryota Mizusako)
NOSIGNER (Jin Nagao)