The branding for a project with the concept, "new public commons", and a sign plan of the renovation office which will be used as their base. Because the project is a thought-provoking one about the fundamental meaning of "public", we have named it "PUBLICUS" which is the etymology from Latin; further, to represent various aspects of the public, we have adopted the circle as the logo for the project. So it would be the new icon for the East Nihonbashi area in which the office is located, the building also has a 2 meter wide circle that emits light as its identity.

「新しい公共」をコンセプトとするプロジェクトのブランディングと、拠点となるリノベーションオフィスのサイン計画を行いました。このPUBLICの根源を考えるプロジェクトに、同語の語源であるラテン語の「PUBLICUS」と名付け、開かれた全てを包括する記号として「◯」をロゴにしています。オフィスのある東日本橋エリアの新しいアイコンとなるよう、直径2mの発光する円をビルのアイデンティティにしています。


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what:
PUBLICUS
when
2013
who
Creative Direction
Nino KeijiroCopywrite
NOSIGNER (Eisuke Tachikawa) 
Space Produce
Tsuyoshi Kobayashi, Yusuke Miyake





NOSIGNER™ : social design for evolution.

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