The Fukushima Daiichi Nuclear Power Plant accident that occurred immediately after the Great East Japan Earthquake in 2011 caused a widespread health and food safety concern for agricultural products. However, most commodities were, in fact, safe. The tsunami had covered approximately 500km of East Japan coastal areas, which meant parts of the Japan Sea had no damage whatsoever. However, the whole of "East Japan" and "Tohoku" both received reputational damage. As smaller companies of the food industry suffered from this reputational damage, we questioned what we could do to support and revive the whole of East Japan.