A printing industry both environmentally and physically friendly.
In a majority of cases, in Japan's printing industry, organic solvents are used. As they are raw materials from a large number of trees, a significant amount of energy is required, causing considerable damage to the environment. Among them is Ohkawa Printing, a long-established printing company with a long-standing history in Yokohama. Founded in 1881, this was the first company in the domestic printing industry to undertake "CO2 zero printing"–a groundbreaking achievement in environmental printing in Japan. However, such efforts by Ohkawa Printing and management were not well recognized, resulting in circumstances in which the value of "environmental printing" was not sufficiently exposed.
A role model for the printing industry, advocating the term “environmental printing.”
We superimposed the old atmosphere at the time of the port opening  with the traditional American culture, especially the music that had arrived. We symbolized the harbor city of Yokohama together with the identity of Ohkawa Printing, founded around the same time. The fonts, typography, and photographs express the spirit of Yokohama Blues music. By applying this to the website and business card, we re-branded the company to convey its pride and idea as a long-established printing company, situated in the heart of Yokohama. At the same time, with the new slogan "let's print with environmental printing," the phrase "THE SOCIAL PRINTING COMPANY," was developed as a guideline for Ohkawa Printing since 2003. By presenting the concept of environmental printing through none other than a long-established printing company, we aimed to become an industrial role model.
As representative Tetsuro Ohkawa is fond of blues music, we designed the business card to link together the concepts of Ohkawa Printing with Blues music. Accompanied are words of former Bluesmen to the photos of each employee, photographed in Bluesmen style, specified by CMYK. Through these business cards that will always be the first point of contact with customers, we hope that we can communicate the unique identity of the printing company indirectly, along with the personality of every employee.
When designing the website, which was the core element when branding Ohkawa Printing, we placed the phrase "THE SOCIAL PRINTING COMPANY" and "let's print with environmental printing," at the top of the website. The website was a mechanism to visualize its customers' contributions to the environment. There was an action set to offset the reduction of CO2 emitted by printing businesses. By using a digital counter that quantitatively counted carbon offsets Ohkawa Printing used, intuitions that conveyed environmental initiatives, encouraged customers to participate in further actions.
Ohkawa Printing is a long-established printing company with a history of over 100 years. On the website, we added trim marks and CMYK color schemes that imitated printing. We also used newspaper-like textures for the entire page. By also setting the background with a film of the time of its founding, we expressed the same style and history of its long-established printing company, within the digital age.
A former emblem and logo mark that combines the shapes of bamboo dragonflies used in printing.
We worked on art directing their original desk calendar, “Green Calendar.” To send out a clear message as a company that firmly insists on eco-friendly printing, not only is the ink-free of petroleum solvents but also uses thinned wood for the stand and thinned paper for both the mounting and packaging. Also, we made a thorough effort to generate sustainable elements such as changing only the calendar cards yearly, to be used again for the years to come.
A company leading the SDGs business in Japan.
Ohkawa Printing received the "Japan SDGs Award Partnership Award" in 2018, given to companies and organizations who make efforts towards achieving sustainable development objectives (SDGs). Both in name and as one of the companies driving the management of SDGs in Japan, coupled with the effect of rebranding, lecture requests from all over the country have increased rapidly, showing business performance growing steadily. Currently, Ohkawa Printing continues to evolve towards the achievement of vision with rebranding, where we hope it will soon become a printing company that represents Yokohama.
NOSIGNER (Eisuke Tachikawa)
NOSIGNER (Eisuke Tachikawa, Toshiyuki Nakaie, Kenny Walker, Ryota Mizusako)