In what way could a printing industry be friendly to both the environment and our health?
In Japan's printing industry in a majority of cases, organic solvents are used. As they are raw materials from a large amount of trees, a significant amount of energy is required, causing great damage to the environment. Among them is Ohkawa Printing, a long-established printing company with a long standing history in Yokohama. Founded in 1881, this was the first company in the domestic printing industry to undertake "CO2 zero printing"–a groundbreaking achievement in environmental printing in Japan. However, such efforts by Ohkawa Printing and management were not well recognized, resulting in circumstances in which the value of environmental printing was not sufficiently exposed.
We re-branded the concept for a long-established printing company, as an industry role model for eco-friendly printing.
We superimposed the old atmosphere at the time of the port opening with the American traditional culture, especially the music that had arrived. We symbolized the harbor city of Yokohama together with the identity of Ohkawa Printing, which was founded around the same time. The fonts, typography and photographs express the spirit of Yokohama Blues music. By applying this to the website and business card, we re-branded the company to convey its pride and idea as a long-established printing company, situated in the heart of Yokohama. At the same time, with the new slogan "Printing with Environmental Printing", the phrase "THE SOCIAL PRINTING COMPANY", developed as a guideline for Ohkawa Printing since 2003. By presenting the concept of environmental printing through non other than a long-established printing company, we aimed to become an industry role model.
As representative Tetsuro Okawa is fond of blues music, we designed the business card to link together the concepts of Ohkawa Printing with Blues music. Accompanied are words of former Bluesmen to the photos of each employee, photographed in Bluesmen style, specified by CMYK. Through these business cards that will always be the first point of contact with customers, we hope that we can communicate indirectly the unique identity of the printing company, along with the personality of each and every employee.
When designing the website as the core element when branding Ohkawa Printing, we placed the phrase “THE SOCIAL PRINTING COMPANY” and “Let’s print eco-friendly” at the top of the website. This was a mechanism to visualize their customers contributions to the environment. There was an action to offset the reduction of CO2, emitted by printing businesses. By using a digital counter that quantitatively counted carbon offsets that Ohkawa Printing used, intuitions that conveyed environmental initiatives, encouraged customers to participate in further actions. Ohkawa Printing is a long-established printing company with a history of over 100 years. On the website, we added trim marks and CMYK color schemes that imitated printing. We also used newspaper-like textures for the entire page. By also setting the background with a film of the time of its founding, we expressed the same style and history of its long-established printing company, within the digital age.
A former emblem and logo mark that combines the shapes of bamboo dragonflies used in printing.
Currently a company leading the SDGs business in Japan.
Ohkawa Printing received the "Japan SDGs Award Partnership Award" in 2018, given to companies and organizations who make efforts towards achieving sustainable development objectives (SDGs). Both in name and as one of the companies driving the management of SDGs in Japan, coupled with the effect of rebranding, lecture requests from all over the country have increased rapidly, showing business performance growing steadily. Currently, Ohkawa Printing continues to evolve towards the achievement of vision with rebranding, where we hope it will soon become a printing company that represents Yokohama.
OHKAWA PRINTING CO., LTD
NOSIGNER (Eisuke Tachikawa)
NOSIGNER (Eisuke Tachikawa, Toshiyuki Nakaie, Kenny Walker, Ryota Mizusako)