To show this event to the world as a street performance festival, holding the potential to attract the audience of the Edinburgh International Festival, we re-designed the traditional logo that written initially in Western notation to incorporate kanji. The purpose is to spread the Japanese word "Daidogei" to the world as an international Japanese word alongside words such as "kimono" and "sushi."
We held a competition aimed at local students, where were conducted workshops in advance to share mood boards and set key colors, to produce the key visual for this festival. With the students' works designed with a certain tone, we achieved a consistent visual development. Furthermore, we are proving the festival's size and capacity taking place in a short period of one week. We are now working on fact checks with various measures to apply for the Guinness Book of World Records.