We are providing design to a skin-care brand called “warew” which meant “Japanese Style”. “warew” is careful in selecting domestic and natural materials, and aims to be a new standard for Japanese beauty.
We chose a deep vermilion and pure white as the brand color.
Because we got inspiration from the composite of a shiromuku (white dress kimono) which is used at the moment when women become the most beautiful, bride. These colors represent a kind of Japanese beauty.
Symbol mark illustrates how to extract the essence of Japanese beauty from national flag symbol. It also looks like a hand mirror which is strongly related to the beauty of women.
The products are designed from the behavior of Japanese women. When you do the skin care having the obi, your behavior become naturally dignified and beautiful because it is the center of gravity zone. Express our inner beauty through behavior is the philosophy of warew.
This brand is sublimated form the Japanese unique aesthetic “wabi-sabi” which is the idea that beauty exists in the simplicity or in the invisible spirit.