After the trembling stopped and the waves receded, survivors of the 2011 Tohoku earthquake were swept into evacuation centers and temporary homes, leaving them with another new reality: they had no jobs and no means of income. In many cases, women who previously supported their husbands in the fishing industry, were left with nothing to do and no sense of purpose. OCICA is a new brand of jewelry that is attempting to end that cycle and put these women back to work.
The Deer Horn Dream Catchers are first in a line of new products. They are made from actual deer horn and fish netting: materials that are indigenous to the Oshika Peninsula region of Tohoku. Dream catchers are considered lucky charms that ward off bad dreams, while the deer horn is an ancient symbol of protection against Tsunami and flooding. We designed the logo, products and website for OCICA, embedding our hopes for a recovery in Tohoku.