We provided design services for a brand called “COLORS”. This brand, which views different “cultures” as multiple “colors”, aims to create a new market of traditional industries by applying their craftsmanship to modern business supplies.
We chose black as the brand color, since it is the color that we get when all colors overlap. COLORS’s logo represents the essence of the brand: In Japan, this symbol represents all things in nature, the universe. In a more common universal way, it is the symbol of Infinity.
COLORS embraces both its Japanese roots and the world’s different cultures, combining the best materials with unique craftsmanship from all over the world and modern design to create original products.